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102 | Social Sharing Workshops
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In this episode, you'll learn about my "social sharing" workshops: short online trainings for clinicians where attendees come for free if they share the event with a group (otherwise there’s a small paid fee). Sign-ups before the live class get the free option, all registrants receive full recordings and newsletter subscription as part of the exchange.

I cover why I use this model (accessibility, community building, word-of-mouth growth), how I trust participants to share, how I handle dishonest responses, and recent results and adjustments I'm making to make the process clearer.

If you want to check it out, sign up for Updating Your Homepage on May 6 from 12-1 pm ET. It’s $25 or free if you share. Viewing this after May 6? Visit my homepage to see when the next one will be and/or join my mailing list for practitioners to find out about upcoming social sharing workshop.

Relevant links

Thanks for listening.

I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚

Camille's Helpful Links for Practitioners

00:06 - Intro to Social Sharing Workshops

01:25 - Making My Work Accessible

03:21 - Evaluating Workshop Effectiveness

06:33 - Trusting the Community

09:04 - Moving Forward with Clarity

WEBVTT

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Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman.

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I'm an herbalist and nutritionist, and in this podcast, I share little tips

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and tidbits that might be helpful for other practitioners.

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I wanted to talk to you today about social sharing workshops.

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I realize that I've been doing these for years, and I've talked about them with

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other people on their podcasts, but I've never talked about it here.

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So I thought I'd share what this is, why I do it, how it's going,

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so that if you wanted to implement something similar, you could,

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or so that you just understand the background, the philosophy behind what I'm

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doing, in case it's helpful.

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All right, so let's start with definitions. What am I talking about social sharing workshops?

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A few times a year, I do workshops, online trainings, what have you.

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They're usually an hour to an hour and a half.

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These are for clinicians, and I set them up so that they are,

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They have a price to them, somewhere between usually $25 and $40.

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But if you are willing to share the workshop with a group, either post it on

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your socials, share it in your newsletter,

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invite your alumni association or your study group or whatever it is,

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if you will share it with a group of people, then you can come for free.

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So that's what I call social sharing. The reasons that I do it are numerous.

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For one thing, I like this as a way to make my work accessible.

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I put a ton, a ton, so much, so much time and effort and energy into my teaching.

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And so I do charge what I think is a pretty reasonable rate for my regular classes.

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But a few times a year, I like to make sure that the price is not a barrier

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for people and that people get a chance to sample my work to come and experience what it's like.

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I feel like it helps people determine if this is the right level for them.

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Sometimes people come and they're like, oh, this is not really where I am.

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This is a little bit more advanced than where I need to be.

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I'm more of a casual, you know, dabbling kind of person.

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Or sometimes people come and they're looking for a more functional approach

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or a more biochemical approach.

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And that's not really, you know, I do have a little bit of that,

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but that's not really what my workshops are about.

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So it helps people to get a feel for it. It helps make them accessible.

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And, of course, the other reason that I do it is because I personally am not

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on social media or very rarely. I'm on LinkedIn.

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But it helps me to have other people share my work with their people.

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Because I do not do social media. I don't do paid advertising.

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Pretty much all of my business, both my clinical work and my mentoring,

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continuing education work, it's all running on word of mouth and my newsletter.

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And so when people sign up for these workshops, if they do the social sharing

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option, they agree to share it.

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In a group of their choosing. And then they are also subscribed to my newsletter

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when they register for the class.

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So that's kind of the trade. You get to come to a workshop for free.

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I give people the recording indefinitely. They don't get it for a limited amount of time.

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It's just, you know, they get the class in full, just the same as everybody

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else who's paid for it or people in Monday Mentoring who get it as part of their program.

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And then they're on my mailing list, and they have shared it with other people

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who might be interested as well.

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So let me talk a little bit about whether this is working.

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Because again, I've been doing this for years, and I've noticed some changes

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over the years and how this is going.

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So the first few times I did this, it was just an experiment.

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I just came up with this because I was like, well, you know.

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How am I going to share my work with other people, since I don't have the time,

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interest, or energy in being here, there, and everywhere on social media?

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And I thought, you know, most of the time people are arriving in my sphere because

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somebody else said, hey, this is really cool, you should check it out.

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So that's how it originated. And back in the day, which was probably,

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I probably first did this in, I don't know, 2019 or 2020, something like that as an experiment.

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And the first year or so, it was incredibly helpful because,

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you know, a couple of people would share it and then there would be a trickle effect where,

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you know, they would reach their people, and then maybe one or two people from

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that orbit would share it with their people.

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And so I would get a good number of new newsletter subscribers and new people

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that were just finding out about my work, and some of them were a good fit and

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interested in finding out more and staying connected and all of that.

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Now, I'm not talking about huge numbers here. I'm talking about maybe at the

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very peak when everything was brand new, I might have 50 new people joining

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my mailing list, which was great.

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I have a pretty small mailing list, so for me that's a really big number.

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I know that's not true for everybody.

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But what I did find is that,

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Over the years, as I kept doing it, again, I only do this three or four times

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a year, but over the years, the impact has been a little bit less.

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I think because the people who are here mostly have already shared similar workshops,

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and the people who wanted to come to them have already signed up.

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But I still do get a bump every time I do this kind of workshop,

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maybe more closer to 15 or 20 people newly finding their way into my orbit.

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So that's pretty good for me, given that I'm not really doing anything else

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overtly to build my list other than, you know, teaching and participating in

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other people's classes and that sort of thing.

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But really, this is my big self-driven strategy that I do. So it's working pretty

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well, but I realized a couple of things.

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Number one, I don't think I've been very explicit about the social sharing and

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how it's designed to be a win-win.

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I realized also when I reviewed the way that I'm describing it,

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I haven't been sharing with people that the social sharing option goes away

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when the live class is over.

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So if people want to do the social

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sharing where they're able to come for free they need to sign up before

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the live class and then after that it becomes paid only

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so i i've just recently decided to kind of redo the format here to make it a

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more clear that there is a little bit of a time limit in terms of when you can

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sign up for this and then b to be more explicit about how i've set this up and

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why I've set it up to be partly community building,

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to make my work accessible, and just so that I get to meet more people.

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One question that I get sometimes about the social sharing, people will say,

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well, Camille, how do you know people are sharing?

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Like, what if they just, because the way I have it set up is it's just a form,

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and the form says, hey, where did you share this?

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And then I ask a few questions about the workshop, they submit it,

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and then when they do, I send them a code to sign up for free for the class.

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So you might be thinking, well, how do you know that they actually shared it?

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Especially if I'm not on Facebook, I'm not on Instagram, I'm not going on there to check.

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If somebody says they shared it on Instagram, I don't go and check if they shared it on Instagram.

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So the way that I know is I don't know.

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Most of the people in my orbit, the people that I'm connected to, are really cool people.

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So I feel that I'm okay to trust people.

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I feel fine with the occasional person lying to me.

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I'm like, you know what, if they want to lie and come to a free class and not

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share it, or, you know, share it with their pretend friend or something like

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that, is that the worst thing in the world?

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No, and I kind of hope that person just won't resonate with my work and won't

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sign up for anything that's paid, which is not a huge loss on my end.

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I'm like, well, I'll have to pay for another newsletter subscriber,

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but that's not a big deal.

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It's fine. Hopefully they'll just unsubscribe eventually.

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Every now and then, somebody fills in the form and I say, where did you share

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this? And they write, I didn't, or I don't want to, or something like that.

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And that, you know, that's a little bit, that kind of gets my goat because I

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do get emails every single time somebody fills out the form because I want to

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see the answers to the questions. I'll ask questions related to the workshop that we're doing.

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So if I see that come through where somebody says I didn't share it,

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then what I do is I go and I remove them from my mailing list.

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I don't take, I don't kick them out of the workshop. I'm like, well, you know what?

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If this is that important to you that you're going to lie to me about it to

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my face, basically, then whatever, have the workshop.

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But I do unsubscribe them from my mailing list because I don't want that kind

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of person. I don't want to stay connected to that.

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So I'm like, great, have the class.

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Be my guest, but let's not stay in touch. And the way that I figure it,

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the energy it would be required to like double check every single person's thing.

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I'm like, no, I would rather just trust that people are good.

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The people I'm connected with understand that there is an exchange.

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Nothing's really, really free.

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And the exchange is like, you're going to get a really great class, really great.

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And all I'm asking you to do is just help spread the word.

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And if you don't want to do that, and you're not comfortable doing that,

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or you feel like you don't really have that many connections,

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then there's a paid option.

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So overall, I feel like it's worked out really well for me. I'm trying this,

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you know, moving forward from here, I'm going to be a little bit more,

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you know, I'm just going to be a little more cognizant of how I'm explaining

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things and making everything more clear.

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So anyway, that's that. You're welcome to try something like this if you want.

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You're welcome to check out the way that I have it set up.

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And if you want to come, I do have the next workshop we're doing.

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We're going to do one on updating your homepage.

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It'll be just a one-hour class. It's on May 6th at noon Eastern time,

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and it is $25, or if you want to share it somewhere, it's free.

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So I'll put the link to that in the show notes if you want to sign up.

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I would love to have you, and I would love for you to share it with other people

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you know who might be interested.

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All right, so if you have any questions about this or anything else that I can

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help you with, please reach out.

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You can go to intheclinic.com, and there's a little area to leave me a message,

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or my website, camillefreeman.com.

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It has right there on the homepage, it'll have anything that's upcoming.

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So if you're listening to this after May 6, 2026, and you're like,

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oh, I still want to see an example of this social sharing, just go to my homepage.

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And if we have one coming up, it'll be right there. And you can go and see an

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example of another similar class.

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We're going to do one on hair loss later that month. And it'll be set up the

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same way. It's a little more expensive to attend just because it's a clinical

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class. It comes with a CEU, et cetera.

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But it'll be set up the same way that you can come for free if you're willing to share it with a group.

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So I'd love to hear your thoughts. I hope you have an amazing day.

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And I will be back to talk to you more soon.