121 | Is your business "hungry" for that course?
In the Clinic with Camille
121 | Is your business "hungry" for that course?

A Mindful Eating Metaphor

It might help to think about this in terms of mindful eating. When you feel the urge to sign up for something, stop and ask: is my practice actually hungry for this?

  • If you've decided newsletters are your main marketing focus and you're specifically hunting for newsletter training - amazing. Dive in.

  • If you're just responding to a sale email, a fear of missing out, or a vague sense that you "should" know more? Take a step back. You might find the urge is actually about avoiding visibility work, not about needing to know this information right now.

The "Someday" List

When I'm tempted by a program but my business isn't actually hungry for it right now, I keep a running document with the link, price, and details. About 80% of the time, I realize that I don't need or want to do the program right now. It's a "nice to have eventually" versus a "I need to implement this right away and I think this course will help." Programs and classes are almost always offered again later.

A Suggestion

Before you sign up for anything this fall, ask yourself:

  • Is this a hunger in my business right now?

  • Am I going to implement what I learn, or just collect more information?

  • Am I using learning as a way to avoid the harder work of being seen?

We want synergy between what we're taking in and what we're putting out. Make sure there's a balance between the two.

Links and Resources About Me

I'm Camille Freeman, DCN, RH, and I host In the Clinic with Camille, a podcast for herbalists and nutritionists building and growing their private practices. I've been in clinical practice since 2003 with a focus on fertility, pregnancy, and menstrual health.

 

Thanks for listening.

I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚

Camille's Helpful Links for Practitioners

00:10 - Back-to-School Temptation

03:15 - Mindful Course Check-In

05:57 - Save It for Later

WEBVTT

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Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman,

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and this is a podcast for herbalists and nutritionists who are in clinical practice

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with the hopes of making your life just a little bit easier.

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So today I wanted to share some thoughts about consumption.

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We are in back-to-school mode,

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at least here in the U.S., and where I live locally in Stanton, Virginia.

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The kids are already back to school. My kids are going back to school over the next week or two.

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I think in many parts of the U.S., we are at least in that mode or getting there really soon.

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And as part of that, I always notice in September, there's an increase in back

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to school energy among practitioners where people are like, okay,

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summer plans are done. There's a little bit of chaos going on in the summer.

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Now it's the fall and people are kind of ready to jump back into things.

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There's a little bit of that ambitious, you know, let me take some classes or start new things.

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There's like a little bump of that sort of feel in the air right now.

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And I start to think a lot about signing up for classes and programs,

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that there is always an increase in enrollment at this time of year, which I think is great.

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But I wanted to remind you that especially when you are in practice,

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when you're done with your schooling, at least your formal schooling,

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and your main focus right now is,

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doing your clinical work, building your practice, building your business, and so forth,

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it's really easy to get swept into that let me sign up for a course energy without

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thinking through what it means so this comes back to the conversation of balancing,

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consumption and creativity so almost like balancing input and output,

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and it's really easy to take a course or a class because it feels very productive

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it feels like oh yeah i'm doing something but what happens is if we just take

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courses and take classes and do trainings and read books about things or whatever

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else it is, but we never actually.

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Do the things that are taught in the class, we don't actually implement any

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of it, then we just wind up,

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consuming and consuming and consuming, but never actually transforming that

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and bringing it out into the world for the benefit of our clients,

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our potential clients, our communities, and so forth.

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So we really want to think carefully about balancing what we're consuming with

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outward action and the things that we need to do to meet people,

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to be involved in our communities, to show up for other people, those are a lot harder.

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Those are sometimes, depending on your constitution and your personality, those are less fun.

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And so sometimes it just feels easier or better or more productive to take the

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class, to do the consuming part, because we know how to do that.

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We're good at that. Most of us have been doing that since we are in kindergarten.

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And the part about putting yourself out there and being visible and doing marketing,

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that's a new skill, a newer skill. For many of us, it's less comfortable.

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We like to think, oh, okay, I'll just,

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I'll just make sure I know what I'm doing before I do that.

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So my encouragement to you right now is if you are feeling that temptation to

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take a class, to do a training, I want you to really ask yourself.

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Is this something that I need right now?

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And I actually want to tie this into the concept of mindful eating.

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Those of you in the nutrition field are familiar with this, but I think it's

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a concept that's pretty familiar to anybody.

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In mindful eating, one of the things that we teach is really listening to your

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hunger signals and trying to figure out what is your body telling you.

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Are you thirsty? Are you actually hungry? Are you just bored?

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Or is this a social occasion? Whatever it is to try to sort through some of

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the stimuli and figure out what does your body need and are you filling and meeting those needs.

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So I think you can actually take that same concept and apply it to taking a course.

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So if you are feeling the desire to sign up for a program, a course,

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whatever it is, I really want you to stop and ask yourself, is my business,

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is my clinical practice hungry for this right now?

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Like this particular class, this information.

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So for example, you may be in a place where you've decided, hey,

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I want to really work on my newsletter because that's the main portion of my marketing.

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And therefore, I'm hungry for trainings, books, classes, workshops about how

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to do a better job with my newsletter.

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That's amazing. I encourage you to do it. Do some research. Find the best courses

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or resources for you and dive into them.

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And I think we all know what that feels like to be on a real hunt for information with a purpose.

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It almost feels like, oh, yes, I could do this. And you're implementing it.

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You're taking it in and then you're using the information right away.

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I think that's amazing. But if you were just like, oh, somebody put this into

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my inbox and it's on sale right now, or it probably is a good idea for later,

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or I should for various reasons.

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When you check in with yourself, you're not actually hungry for that right now.

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There's no particular need for it in your business right now.

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I really encourage you to sit with what it was that made you think,

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hmm, I should sign up for this.

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Because you might find that it is a desire to avoid other types of marketing,

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it's the desire to do something productive, or that feels like you're making

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forward progress, and just check in to make sure that's really what this is.

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Okay so we're we're doing kind of a mindful check-in before we sign up for any

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courses or programs it's kind of funny for me to be saying this because I am

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actually opening multiple courses and programs this fall but I really hope that

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the people who sign up for them,

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are folks who have been wanting something specifically like what I'm offering

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and they're not like oh let me just do this just because it's available and,

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I could right so anyway that's what I want to share with you this week.

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If you're feeling that back to school energy, you're feeling like you want to

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sign up for something, just ask yourself, is this a hunger in your business

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right now? Is there a reason that you need to learn or do this particular thing in this moment of time?

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If not, one of the things that I find really helpful is just to keep a list,

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of programs that I might like to do.

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So I just, if I'm feeling tempted by something, I just go ahead and copy the

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link, the price, a little bit about it.

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I just have a big document where

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I'm like, oh, these are programs that I would love to do at some point.

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And then I ask myself, do I need this right now? And usually,

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probably 80% of the time, the answer is no. So I just keep it there.

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And then if the time comes when I do want or need that sort of training book

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class program, then I can go back and be like, oh, yeah, what have I already

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come across that might help me with this particular thing? And I can sign up for the program then.

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Because almost always these things are available. It's never,

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almost never, the last chance to possibly ever do the thing.

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So just keep that in mind.

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And remember, we always want to balance the creative consumption with the creative output.

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So we want to be weighing it out. How much are you taking in and then how much

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are you actually implementing and doing and putting out?

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I want to make sure there's a little bit of synergy there so that you're not

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overdoing it in one direction or the other.

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Okay, I hope that's helpful. Thanks so much for listening. I know in August,

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people are busy and lots is going on, so I really appreciate you being here.

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If you would like to be receiving my practitioner notes newsletter and you're

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not already getting it, you can go to intheclinic.com or camillefreeman.com

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or just check the show notes, put your name in there.

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I'll send you an email. It goes out every Thursday specific for practitioners

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and we cover things in the newsletter that are not talked about on the podcast.

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So I'd love to send it to you on Thursday.

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Otherwise, I hope you have an amazing day and thank you so much for the work that you do.