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In this short episode of In the Clinic with Camille, I’m sharing a simple idea that guides how I think about marketing and promoting a 1:1 practice: treat other people the way you want to be treated. When it comes to newsletters, social media, and outreach, it can be tempting to automate everything or follow tactics that promise maximum reach. I talk about why that doesn't tend to work.
I invite you to instead think about how you prefer to find a practitioner for yourself or someone you care about. What actually helps you feel connected, seen, and confident in someone’s work? My experience is that an interesting but imperfect piece of content or meeting someone individually is far more useful than blasting generic content everywhere.
Thanks for listening.
I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚
Camille's Helpful Links for Practitioners
WEBVTT
00:00:00.017 --> 00:00:04.237
Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman.
00:00:04.477 --> 00:00:08.337
I'm an herbalist and nutritionist. And in this podcast, I share little tips
00:00:08.337 --> 00:00:10.497
and tidbits that might be helpful for other practitioners.
00:00:11.057 --> 00:00:17.097
So today, I just want to introduce a concept that I find really helpful when
00:00:17.097 --> 00:00:20.857
I am thinking about marketing and promoting my business.
00:00:21.577 --> 00:00:25.797
And it's very straightforward. This could be the shortest podcast episode ever
00:00:25.797 --> 00:00:30.317
because the concept is treat other people the way that you want to be treated.
00:00:30.797 --> 00:00:34.497
Now, we could just end right there, but I think it might need a little bit of
00:00:34.497 --> 00:00:36.237
elaboration, a little bit of context.
00:00:36.717 --> 00:00:41.157
What does this have to do with anything? So let me give you an example.
00:00:41.737 --> 00:00:46.177
If you are coming up with sales and marketing, it is very easy to get swept
00:00:46.177 --> 00:00:51.137
into what you see other people are doing or what you think you should be doing
00:00:51.137 --> 00:00:58.217
to reach the maximum volume or to hit certain numbers or whatever else. We can get a little bit.
00:00:59.120 --> 00:01:04.420
Panicky almost, a little anxious about how we're going to find new clients,
00:01:04.420 --> 00:01:09.460
we start to turn to different strategies and tactics that might help.
00:01:09.840 --> 00:01:13.460
And this is understandable because most of us do not have training and we're
00:01:13.460 --> 00:01:15.860
left to just look around and kind of figure things out on our own.
00:01:15.940 --> 00:01:19.080
So I'm not saying there's no blame here, there's no shame here,
00:01:19.140 --> 00:01:20.160
but this is just what happens.
00:01:20.860 --> 00:01:25.800
And especially right now, at this moment in time, a lot of people are thinking
00:01:25.800 --> 00:01:29.700
or seeing or experiencing, oh, you know what?
00:01:29.820 --> 00:01:36.720
I am able to give AI, you know, a large language model, chat GPT or cloud or whatever.
00:01:37.540 --> 00:01:43.540
I'm able to feed it a bunch of my work. And I'm able to use that to come up
00:01:43.540 --> 00:01:48.780
with some messages, some things I could post on Facebook or my newsletter or
00:01:48.780 --> 00:01:50.620
Instagram or whatever else.
00:01:50.880 --> 00:01:56.140
And in some cases, you're able to use some of these tools to auto-post things
00:01:56.140 --> 00:02:00.560
here, there, and everywhere. So you could write at once and then post it in
00:02:00.560 --> 00:02:03.060
14 different places and so forth.
00:02:03.340 --> 00:02:07.780
And I understand this. I understand that the idea is, it makes sense, logically,
00:02:08.060 --> 00:02:12.200
I'm going to write one thing or I'm going to have ChatGPT or whatever,
00:02:12.340 --> 00:02:15.840
write one thing, I'm going to post it everywhere, and then that's going to maximize
00:02:15.840 --> 00:02:18.520
the number of people who can see it.
00:02:18.680 --> 00:02:21.140
And then more people will see it.
00:02:21.340 --> 00:02:23.760
And then I'll have more clients, potentially.
00:02:24.320 --> 00:02:27.660
And that is one theory.
00:02:27.960 --> 00:02:32.340
It's been my experience, though, that that is not actually very effective.
00:02:32.680 --> 00:02:37.580
And the reason I think it's not effective is because people know,
00:02:37.740 --> 00:02:42.980
on some level, they can tell the energy behind what you are posting,
00:02:43.140 --> 00:02:46.160
whether it's coming from you or whether it's coming.
00:02:47.540 --> 00:02:51.320
Vaguely through you, but a lot of it through ChatGPT or Claude or whatever.
00:02:52.315 --> 00:02:56.215
And so when I say treat other people the way you want to be treated,
00:02:56.635 --> 00:02:58.275
let's flip the coin around.
00:02:59.115 --> 00:03:04.935
Pretend like you are looking for a practitioner for yourself or your mother
00:03:04.935 --> 00:03:07.975
or your child or somebody you care dearly about.
00:03:08.595 --> 00:03:12.835
And there's something going on that's not okay and they want help and you want
00:03:12.835 --> 00:03:16.715
to make sure they're going to somebody really good who gets them and will treat
00:03:16.715 --> 00:03:18.255
them well and can really help them.
00:03:18.995 --> 00:03:21.755
Is the best way is the way that you want to find out
00:03:21.755 --> 00:03:24.755
about a practitioner or look through several
00:03:24.755 --> 00:03:28.375
practitioners would you prefer to read
00:03:28.375 --> 00:03:34.295
what their chatbot has come up with and posted on 14 different places is that
00:03:34.295 --> 00:03:39.075
the way that you want to learn about somebody would that feel good to you to
00:03:39.075 --> 00:03:43.615
be like oh okay here's this post that they didn't even show up on linkedin to
00:03:43.615 --> 00:03:45.475
post they had some bot posted on LinkedIn,
00:03:45.475 --> 00:03:47.775
and then it's just hanging out here all by itself,
00:03:47.875 --> 00:03:51.315
and that person isn't even on this platform, and they didn't even write this
00:03:51.315 --> 00:03:52.175
thing in the first place.
00:03:52.495 --> 00:03:56.035
Even if it sounds like they did write it, on some level, there's an energetic
00:03:56.035 --> 00:04:00.055
there, like they didn't write it. Is that what feels good to you? Would that help you?
00:04:00.735 --> 00:04:04.875
Would that feel like a good way to start a clinician, a relationship with a clinician?
00:04:05.115 --> 00:04:10.495
I'm guessing the answer is no, that that's not how you want to start a relationship
00:04:10.495 --> 00:04:14.455
with a clinician, and that's not how you want to find out more about what people
00:04:14.455 --> 00:04:19.115
are doing and how they work and their personality and all this sort of thing.
00:04:19.635 --> 00:04:22.855
The way you're going to find out is you are going to ask around,
00:04:23.115 --> 00:04:25.375
you're going to ask your friends, you're going to ask your colleagues.
00:04:25.755 --> 00:04:29.735
Maybe you're going to see somebody speaking or presenting somewhere.
00:04:29.955 --> 00:04:33.275
If you're going to do more of an in-depth read of something that they've written
00:04:33.275 --> 00:04:37.875
that really makes a difference for you, those are the things that are going to feel good.
00:04:38.175 --> 00:04:41.655
Those are the ways that you want to learn about somebody for your own support.
00:04:42.455 --> 00:04:47.195
So take that and flip it around again. How can you show up in those ways so
00:04:47.195 --> 00:04:48.535
that your clients can learn about you?
00:04:48.935 --> 00:04:51.375
When we're talking about one-to-one work.
00:04:52.198 --> 00:04:57.078
And building a one-on-one practice, it's the one-on-one relationships that actually
00:04:57.078 --> 00:05:00.118
matter that help you fill that practice.
00:05:00.618 --> 00:05:04.698
That's what I'm here to tell you. Blasting things on social media that you didn't
00:05:04.698 --> 00:05:09.138
even write or that you mostly didn't write, it's not a solid way,
00:05:09.318 --> 00:05:12.938
for the most part, to start a relationship. And that's what we're doing with our clients.
00:05:13.258 --> 00:05:18.198
So anyway, if you're ever not sure about whether something feels good,
00:05:18.658 --> 00:05:21.198
just ask, would it feel good to be on the receiving end of this?
00:05:21.318 --> 00:05:27.718
Would I like to read a newsletter that was written by ChatGPT and sent out?
00:05:28.118 --> 00:05:30.878
Does that feel like something I want to receive in my inbox?
00:05:31.958 --> 00:05:37.958
If it doesn't, maybe don't write that kind. The same thing with any other technique, tactic, tool.
00:05:38.318 --> 00:05:43.978
Would you want to receive this yourself? If not, I strongly recommend that you don't do it.
00:05:44.338 --> 00:05:48.378
Okay, hopefully that's pretty straightforward word and makes a lot of sense to you.
00:05:48.698 --> 00:05:53.178
If you have any questions, please let me know. You can find ways to get in touch
00:05:53.178 --> 00:05:56.618
with me at intheclinic.com or camillefreeman.com.
00:05:57.038 --> 00:06:01.358
And the last thing I'll say is that every Thursday, I send out a practitioner
00:06:01.358 --> 00:06:06.038
notes newsletter, never written by ChatGPT, always written by yours truly,
00:06:06.498 --> 00:06:07.718
sometimes with mistakes and all.
00:06:08.058 --> 00:06:12.138
But I send that out for practitioners. I would love to have you sign up for the newsletter.
00:06:12.278 --> 00:06:16.078
I put in there a little note, some recommendations. Every week,
00:06:16.138 --> 00:06:17.098
there's three recommendations.
00:06:17.558 --> 00:06:21.738
Maybe it's a movie or a book or a recipe or a tool that I'm using or something like that.
00:06:21.958 --> 00:06:25.038
And then anything that's upcoming in my practice, like classes,
00:06:25.418 --> 00:06:28.298
programs, et cetera, for other practitioners.
00:06:28.638 --> 00:06:32.078
So go to my website, camillefreeman.com. You can sign up for the newsletter there.
00:06:32.438 --> 00:06:37.438
Love to see you. And until next time, I hope you have a really lovely day.
00:00:00.017 --> 00:00:04.237
Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman.
00:00:04.477 --> 00:00:08.337
I'm an herbalist and nutritionist. And in this podcast, I share little tips
00:00:08.337 --> 00:00:10.497
and tidbits that might be helpful for other practitioners.
00:00:11.057 --> 00:00:17.097
So today, I just want to introduce a concept that I find really helpful when
00:00:17.097 --> 00:00:20.857
I am thinking about marketing and promoting my business.
00:00:21.577 --> 00:00:25.797
And it's very straightforward. This could be the shortest podcast episode ever
00:00:25.797 --> 00:00:30.317
because the concept is treat other people the way that you want to be treated.
00:00:30.797 --> 00:00:34.497
Now, we could just end right there, but I think it might need a little bit of
00:00:34.497 --> 00:00:36.237
elaboration, a little bit of context.
00:00:36.717 --> 00:00:41.157
What does this have to do with anything? So let me give you an example.
00:00:41.737 --> 00:00:46.177
If you are coming up with sales and marketing, it is very easy to get swept
00:00:46.177 --> 00:00:51.137
into what you see other people are doing or what you think you should be doing
00:00:51.137 --> 00:00:58.217
to reach the maximum volume or to hit certain numbers or whatever else. We can get a little bit.
00:00:59.120 --> 00:01:04.420
Panicky almost, a little anxious about how we're going to find new clients,
00:01:04.420 --> 00:01:09.460
we start to turn to different strategies and tactics that might help.
00:01:09.840 --> 00:01:13.460
And this is understandable because most of us do not have training and we're
00:01:13.460 --> 00:01:15.860
left to just look around and kind of figure things out on our own.
00:01:15.940 --> 00:01:19.080
So I'm not saying there's no blame here, there's no shame here,
00:01:19.140 --> 00:01:20.160
but this is just what happens.
00:01:20.860 --> 00:01:25.800
And especially right now, at this moment in time, a lot of people are thinking
00:01:25.800 --> 00:01:29.700
or seeing or experiencing, oh, you know what?
00:01:29.820 --> 00:01:36.720
I am able to give AI, you know, a large language model, chat GPT or cloud or whatever.
00:01:37.540 --> 00:01:43.540
I'm able to feed it a bunch of my work. And I'm able to use that to come up
00:01:43.540 --> 00:01:48.780
with some messages, some things I could post on Facebook or my newsletter or
00:01:48.780 --> 00:01:50.620
Instagram or whatever else.
00:01:50.880 --> 00:01:56.140
And in some cases, you're able to use some of these tools to auto-post things
00:01:56.140 --> 00:02:00.560
here, there, and everywhere. So you could write at once and then post it in
00:02:00.560 --> 00:02:03.060
14 different places and so forth.
00:02:03.340 --> 00:02:07.780
And I understand this. I understand that the idea is, it makes sense, logically,
00:02:08.060 --> 00:02:12.200
I'm going to write one thing or I'm going to have ChatGPT or whatever,
00:02:12.340 --> 00:02:15.840
write one thing, I'm going to post it everywhere, and then that's going to maximize
00:02:15.840 --> 00:02:18.520
the number of people who can see it.
00:02:18.680 --> 00:02:21.140
And then more people will see it.
00:02:21.340 --> 00:02:23.760
And then I'll have more clients, potentially.
00:02:24.320 --> 00:02:27.660
And that is one theory.
00:02:27.960 --> 00:02:32.340
It's been my experience, though, that that is not actually very effective.
00:02:32.680 --> 00:02:37.580
And the reason I think it's not effective is because people know,
00:02:37.740 --> 00:02:42.980
on some level, they can tell the energy behind what you are posting,
00:02:43.140 --> 00:02:46.160
whether it's coming from you or whether it's coming.
00:02:47.540 --> 00:02:51.320
Vaguely through you, but a lot of it through ChatGPT or Claude or whatever.
00:02:52.315 --> 00:02:56.215
And so when I say treat other people the way you want to be treated,
00:02:56.635 --> 00:02:58.275
let's flip the coin around.
00:02:59.115 --> 00:03:04.935
Pretend like you are looking for a practitioner for yourself or your mother
00:03:04.935 --> 00:03:07.975
or your child or somebody you care dearly about.
00:03:08.595 --> 00:03:12.835
And there's something going on that's not okay and they want help and you want
00:03:12.835 --> 00:03:16.715
to make sure they're going to somebody really good who gets them and will treat
00:03:16.715 --> 00:03:18.255
them well and can really help them.
00:03:18.995 --> 00:03:21.755
Is the best way is the way that you want to find out
00:03:21.755 --> 00:03:24.755
about a practitioner or look through several
00:03:24.755 --> 00:03:28.375
practitioners would you prefer to read
00:03:28.375 --> 00:03:34.295
what their chatbot has come up with and posted on 14 different places is that
00:03:34.295 --> 00:03:39.075
the way that you want to learn about somebody would that feel good to you to
00:03:39.075 --> 00:03:43.615
be like oh okay here's this post that they didn't even show up on linkedin to
00:03:43.615 --> 00:03:45.475
post they had some bot posted on LinkedIn,
00:03:45.475 --> 00:03:47.775
and then it's just hanging out here all by itself,
00:03:47.875 --> 00:03:51.315
and that person isn't even on this platform, and they didn't even write this
00:03:51.315 --> 00:03:52.175
thing in the first place.
00:03:52.495 --> 00:03:56.035
Even if it sounds like they did write it, on some level, there's an energetic
00:03:56.035 --> 00:04:00.055
there, like they didn't write it. Is that what feels good to you? Would that help you?
00:04:00.735 --> 00:04:04.875
Would that feel like a good way to start a clinician, a relationship with a clinician?
00:04:05.115 --> 00:04:10.495
I'm guessing the answer is no, that that's not how you want to start a relationship
00:04:10.495 --> 00:04:14.455
with a clinician, and that's not how you want to find out more about what people
00:04:14.455 --> 00:04:19.115
are doing and how they work and their personality and all this sort of thing.
00:04:19.635 --> 00:04:22.855
The way you're going to find out is you are going to ask around,
00:04:23.115 --> 00:04:25.375
you're going to ask your friends, you're going to ask your colleagues.
00:04:25.755 --> 00:04:29.735
Maybe you're going to see somebody speaking or presenting somewhere.
00:04:29.955 --> 00:04:33.275
If you're going to do more of an in-depth read of something that they've written
00:04:33.275 --> 00:04:37.875
that really makes a difference for you, those are the things that are going to feel good.
00:04:38.175 --> 00:04:41.655
Those are the ways that you want to learn about somebody for your own support.
00:04:42.455 --> 00:04:47.195
So take that and flip it around again. How can you show up in those ways so
00:04:47.195 --> 00:04:48.535
that your clients can learn about you?
00:04:48.935 --> 00:04:51.375
When we're talking about one-to-one work.
00:04:52.198 --> 00:04:57.078
And building a one-on-one practice, it's the one-on-one relationships that actually
00:04:57.078 --> 00:05:00.118
matter that help you fill that practice.
00:05:00.618 --> 00:05:04.698
That's what I'm here to tell you. Blasting things on social media that you didn't
00:05:04.698 --> 00:05:09.138
even write or that you mostly didn't write, it's not a solid way,
00:05:09.318 --> 00:05:12.938
for the most part, to start a relationship. And that's what we're doing with our clients.
00:05:13.258 --> 00:05:18.198
So anyway, if you're ever not sure about whether something feels good,
00:05:18.658 --> 00:05:21.198
just ask, would it feel good to be on the receiving end of this?
00:05:21.318 --> 00:05:27.718
Would I like to read a newsletter that was written by ChatGPT and sent out?
00:05:28.118 --> 00:05:30.878
Does that feel like something I want to receive in my inbox?
00:05:31.958 --> 00:05:37.958
If it doesn't, maybe don't write that kind. The same thing with any other technique, tactic, tool.
00:05:38.318 --> 00:05:43.978
Would you want to receive this yourself? If not, I strongly recommend that you don't do it.
00:05:44.338 --> 00:05:48.378
Okay, hopefully that's pretty straightforward word and makes a lot of sense to you.
00:05:48.698 --> 00:05:53.178
If you have any questions, please let me know. You can find ways to get in touch
00:05:53.178 --> 00:05:56.618
with me at intheclinic.com or camillefreeman.com.
00:05:57.038 --> 00:06:01.358
And the last thing I'll say is that every Thursday, I send out a practitioner
00:06:01.358 --> 00:06:06.038
notes newsletter, never written by ChatGPT, always written by yours truly,
00:06:06.498 --> 00:06:07.718
sometimes with mistakes and all.
00:06:08.058 --> 00:06:12.138
But I send that out for practitioners. I would love to have you sign up for the newsletter.
00:06:12.278 --> 00:06:16.078
I put in there a little note, some recommendations. Every week,
00:06:16.138 --> 00:06:17.098
there's three recommendations.
00:06:17.558 --> 00:06:21.738
Maybe it's a movie or a book or a recipe or a tool that I'm using or something like that.
00:06:21.958 --> 00:06:25.038
And then anything that's upcoming in my practice, like classes,
00:06:25.418 --> 00:06:28.298
programs, et cetera, for other practitioners.
00:06:28.638 --> 00:06:32.078
So go to my website, camillefreeman.com. You can sign up for the newsletter there.
00:06:32.438 --> 00:06:37.438
Love to see you. And until next time, I hope you have a really lovely day.