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RSS Feed In this short episode of In the Clinic with Camille, I’m sharing a simple idea that guides how I think about marketing and promoting a 1:1 practice: treat other people the way you want to be treated. When it comes to newsletters, social media, and outreach, it can be tempting to automate everything or follow tactics that promise maximum reach. I talk about why that doesn't tend to work.
I invite you to instead think about how you prefer to find a practitioner for yourself or someone you care about. What actually helps you feel connected, seen, and confident in someone’s work? My experience is that an interesting but imperfect piece of content or meeting someone individually is far more useful than blasting generic content everywhere.
Submit a Question Have a clinical or business question you'd like me to answer on a future episode? I'd love to answer it. Click on the "Submit a Question to Camille" button at intheclinic.com. Join the Practitioner Notes Newsletter Want more clinical tips and practice-building resources? Join my practitioner email list, sent out every Thursday with a short note and three specific recommendations to make running your practice a little easier. You can sign up at intheclinic.com or camillefreeman.com.
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Camille's Helpful Links for Practitioners
0:00 Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman. I'm an herbalist and nutritionist. And in this podcast, I share little tips and tidbits that might be helpful for other practitioners. So today, I just want to introduce a concept that I find really helpful when I am thinking about marketing and promoting my business. And it's very straightforward. This could be the shortest podcast episode ever because the concept is treat other people the way that you want to be treated. Now, we could just end right there, but I think it might need a little bit of elaboration, a little bit of context. What does this have to do with anything? So let me give you an example.
0:41 If you are coming up with sales and marketing, it is very easy to get swept into what you see other people are doing or what you think you should be doing to reach the maximum volume or to hit certain numbers or whatever else. We can get a little bit. Panicky almost, a little anxious about how we're going to find new clients, we start to turn to different strategies and tactics that might help. And this is understandable because most of us do not have training and we're left to just look around and kind of figure things out on our own. So I'm not saying there's no blame here, there's no shame here, but this is just what happens. And especially right now, at this moment in time, a lot of people are thinking or seeing or experiencing, oh, you know what?
1:29 I am able to give AI, you know, a large language model, chat GPT or cloud or whatever. I'm able to feed it a bunch of my work. And I'm able to use that to come up with some messages, some things I could post on Facebook or my newsletter or Instagram or whatever else. And in some cases, you're able to use some of these tools to auto-post things here, there, and everywhere. So you could write at once and then post it in 14 different places and so forth. And I understand this. I understand that the idea is, it makes sense, logically, I'm going to write one thing or I'm going to have ChatGPT or whatever, write one thing, I'm going to post it everywhere, and then that's going to maximize the number of people who can see it.
2:18 And then more people will see it. And then I'll have more clients, potentially. And that is one theory. It's been my experience, though, that that is not actually very effective. And the reason I think it's not effective is because people know, on some level, they can tell the energy behind what you are posting, whether it's coming from you or whether it's coming. Vaguely through you, but a lot of it through ChatGPT or Claude or whatever. And so when I say treat other people the way you want to be treated, let's flip the coin around.
2:59 Pretend like you are looking for a practitioner for yourself or your mother or your child or somebody you care dearly about. And there's something going on that's not okay and they want help and you want to make sure they're going to somebody really good who gets them and will treat them well and can really help them. Is the best way is the way that you want to find out about a practitioner or look through several practitioners would you prefer to read what their chatbot has come up with and posted on 14 different places is that the way that you want to learn about somebody would that feel good to you to be like oh okay here's this post that they didn't even show up on linkedin to post they had some bot posted on LinkedIn, and then it's just hanging out here all by itself, and that person isn't even on this platform, and they didn't even write this thing in the first place.
3:52 Even if it sounds like they did write it, on some level, there's an energetic there, like they didn't write it. Is that what feels good to you? Would that help you? Would that feel like a good way to start a clinician, a relationship with a clinician? I'm guessing the answer is no, that that's not how you want to start a relationship with a clinician, and that's not how you want to find out more about what people are doing and how they work and their personality and all this sort of thing. The way you're going to find out is you are going to ask around, you're going to ask your friends, you're going to ask your colleagues. Maybe you're going to see somebody speaking or presenting somewhere. If you're going to do more of an in-depth read of something that they've written that really makes a difference for you, those are the things that are going to feel good.
4:38 Those are the ways that you want to learn about somebody for your own support. So take that and flip it around again. How can you show up in those ways so that your clients can learn about you? When we're talking about one-to-one work. And building a one-on-one practice, it's the one-on-one relationships that actually matter that help you fill that practice. That's what I'm here to tell you. Blasting things on social media that you didn't even write or that you mostly didn't write, it's not a solid way, for the most part, to start a relationship. And that's what we're doing with our clients. So anyway, if you're ever not sure about whether something feels good, just ask, would it feel good to be on the receiving end of this?
5:21 Would I like to read a newsletter that was written by ChatGPT and sent out? Does that feel like something I want to receive in my inbox? If it doesn't, maybe don't write that kind. The same thing with any other technique, tactic, tool. Would you want to receive this yourself? If not, I strongly recommend that you don't do it. Okay, hopefully that's pretty straightforward word and makes a lot of sense to you. If you have any questions, please let me know. You can find ways to get in touch with me at intheclinic.com or camillefreeman.com. And the last thing I'll say is that every Thursday, I send out a practitioner notes newsletter, never written by ChatGPT, always written by yours truly, sometimes with mistakes and all.
6:08 But I send that out for practitioners. I would love to have you sign up for the newsletter. I put in there a little note, some recommendations. Every week, there's three recommendations. Maybe it's a movie or a book or a recipe or a tool that I'm using or something like that. And then anything that's upcoming in my practice, like classes, programs, et cetera, for other practitioners. So go to my website, camillefreeman.com. You can sign up for the newsletter there. Love to see you. And until next time, I hope you have a really lovely day.
