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This episode builds on the newsletter I sent out last week and a lot of conversations I’ve been having with other small business owners. If your revenue is down this year, you're not alone. I talk about practical, accessible steps you can take when business slows.
What I cover- The normal ups and downs of running a small business. Growth every year is not the realistic baseline.
- Don’t assume a down year means you’re doomed. You need a different strategy, not resignation.
- Start with the basics: get a clear marketing plan, show up consistently, and take excellent care of the clients you already have.
- If you’ve fallen off your marketing routine, restart the simple things you know how to do.
- If your current plan is not working, get curious rather than hard on yourself. You probably need new skills or support.
- Use resources you already own first: courses, books, freebies you purchased but never used. Try one and follow it through.
- Ask your community what has helped them. There are many free or low-cost tools and approaches that move the needle.
- Foundations first: just like health care, make sure the basics are in place before getting fancy. For marketing that means steady ways to meet people, stay in touch, invite them to work with you, and deliver a great client experience.
- Be willing to try things. Some will work, some will not. Learn and iterate.
- If needed, take practical measures like getting other income temporarily. That is okay.
- My practitioner newsletter: https://www.camillefreeman.com/newsletter
- My book on newsletters: Write Better Newsletters
Want help? If you have a specific situation you want me to talk through, send a short summary and I may address it in a future episode.
Thanks for listening. Take care and talk soon.
Thanks for listening.
I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚
Camille's Helpful Links for Practitioners
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00:00:00.017 --> 00:00:04.357
Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman.
00:00:04.597 --> 00:00:08.157
I'm an herbalist and nutritionist, and in this podcast, I share little tips
00:00:08.157 --> 00:00:10.177
and tidbits that might be helpful for other practitioners.
00:00:10.877 --> 00:00:16.197
Today, I want to expand on something I talked about in my practitioner newsletter last week.
00:00:16.837 --> 00:00:21.457
In the newsletter, I talked a little bit about how I'm connected with a lot
00:00:21.457 --> 00:00:23.837
of different people who own small businesses,
00:00:24.457 --> 00:00:28.337
solopreneurs, if you want to use that word, in different fields,
00:00:28.537 --> 00:00:34.957
not just herbs and nutrition, but consulting, coaching, all sorts of related things.
00:00:35.237 --> 00:00:39.817
And pretty much everyone I know, whether they have an in-person brick-and-mortar
00:00:39.817 --> 00:00:46.237
business or an online business, almost everybody I know has a downturn in expected
00:00:46.237 --> 00:00:49.677
revenue this year. It is a strange time.
00:00:49.957 --> 00:00:52.537
People are feeling stressed economically.
00:00:52.937 --> 00:00:56.977
Prices are up. Folks feel insecure about their job, et cetera,
00:00:57.177 --> 00:00:58.637
et cetera. There's lots of reasons for that.
00:00:59.318 --> 00:01:04.258
In the newsletter, I mentioned how, regardless of our current economic circumstances,
00:01:04.638 --> 00:01:09.438
it is the natural flow of things to have ups and downs in business.
00:01:09.638 --> 00:01:12.978
We don't generally just grow and grow and grow every single year,
00:01:13.398 --> 00:01:16.118
going 20%, 30%, 50%, etc.
00:01:16.398 --> 00:01:20.138
In our revenue. That's not normal for most businesses.
00:01:20.738 --> 00:01:25.058
It is normal and okay to have some years that are up and some years that are down.
00:01:25.058 --> 00:01:30.318
And just because you're having a down year does not mean necessarily that the
00:01:30.318 --> 00:01:34.458
following year will be even worse and that you're on this rapid downturn to
00:01:34.458 --> 00:01:37.958
eventually flatlining and having to close down your business.
00:01:38.558 --> 00:01:39.998
Okay, so that was the newsletter.
00:01:40.598 --> 00:01:43.838
If, by the way, you don't already get my practitioner newsletter,
00:01:44.038 --> 00:01:47.798
I think you might like it. You can sign up at camillefreeman.com slash newsletter.
00:01:48.158 --> 00:01:51.018
And I send that out most Thursdays, pretty much every Thursday.
00:01:51.238 --> 00:01:55.938
It has like a little, a short little essay message for me, as well as some recommended
00:01:55.938 --> 00:01:59.778
resources and a note about any upcoming programs that I have.
00:02:00.498 --> 00:02:05.158
So anyway, sign up for that if you're not already on it. What I wanted to expand
00:02:05.158 --> 00:02:12.038
upon today is, all right, so we have years, sometimes multiple years in a row
00:02:12.038 --> 00:02:13.258
where the business is growing.
00:02:13.258 --> 00:02:16.998
We're making about the same or maybe more money than the year before.
00:02:17.698 --> 00:02:21.438
And it's easy sometimes in those years to be like, okay, I know what's working.
00:02:21.918 --> 00:02:25.518
Sometimes you can even coast and you're like, wait, great. Business is up.
00:02:25.658 --> 00:02:28.438
People are finding me. I have plenty of clients. Things are okay.
00:02:29.134 --> 00:02:32.094
I want to talk today about what do you do in the down years?
00:02:32.414 --> 00:02:38.054
When you're like, wow, okay, we're in month 10. I'm recording this in October of 2025.
00:02:38.894 --> 00:02:42.914
And you're looking at your numbers and you're like, wow, I am down 30%.
00:02:42.914 --> 00:02:47.234
I talked to somebody the other day who's down 60% based on last year's numbers.
00:02:47.814 --> 00:02:51.054
So what do we do? What are the strategies?
00:02:51.774 --> 00:02:54.734
I said before, all right, some years are up, some years are down.
00:02:54.914 --> 00:02:57.734
But that doesn't mean we just say, oh, okay, it's a down year,
00:02:58.094 --> 00:03:00.814
never mind, I guess I'm just not making enough money this year.
00:03:01.194 --> 00:03:06.134
There are things that you can do. You need to have a different strategy,
00:03:06.354 --> 00:03:10.594
a different tactic, if your numbers are down substantially, and it's affecting
00:03:10.594 --> 00:03:16.154
your ability to continue doing this work, to pay yourself, to pay your bills, all of these things.
00:03:16.154 --> 00:03:19.994
So what do we do? Number one.
00:03:20.834 --> 00:03:25.754
You are going to put in place the basics. The basics are, you need a general
00:03:25.754 --> 00:03:28.574
marketing plan. How are you going to meet new people?
00:03:28.914 --> 00:03:31.034
How are you going to stay connected to those people?
00:03:31.414 --> 00:03:35.294
Are you inviting the people that you're connected to, to come and work with
00:03:35.294 --> 00:03:39.274
you? And are you doing the best job that you possibly can with your current clients?
00:03:40.174 --> 00:03:45.174
Solidify all of those things. If you're like, no, Camille, I do not have any kind of marketing plan.
00:03:45.934 --> 00:03:51.274
I've fallen off the wagon when it comes to meeting new people or connecting with people.
00:03:51.494 --> 00:03:54.954
You know, I haven't posted on social media in forever. I sent a newsletter once
00:03:54.954 --> 00:03:56.554
this year, whatever it is.
00:03:56.934 --> 00:04:01.454
Okay, now is the time to be like, I got to get back. I got to get back on track here.
00:04:01.594 --> 00:04:04.894
Let me just put into place the things that I have been doing that might be working.
00:04:04.894 --> 00:04:08.354
Now, let's say you have a marketing plan, you're doing the marketing plan,
00:04:08.534 --> 00:04:12.534
but it's not working the way it used to work, or maybe it never worked, who knows?
00:04:13.174 --> 00:04:18.034
What you do then is you don't say like, oh, oh, well, I guess I'm just not good
00:04:18.034 --> 00:04:23.094
at this, and I'll just keep doing it until I drive my business into the ground.
00:04:23.374 --> 00:04:27.434
No, that's also not what we do. What we do is we say, oh, okay,
00:04:27.674 --> 00:04:32.134
the plan that I have either isn't working or I need some support to make it work.
00:04:32.987 --> 00:04:36.227
And you're not just automatically supposed to know what that is.
00:04:36.887 --> 00:04:41.687
Nobody is born a marketing genius who already knows exactly what's going to
00:04:41.687 --> 00:04:42.867
work and what's not going to work.
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You're not expected to already know. But what you are expected to do,
00:04:47.567 --> 00:04:51.527
if you want to carry on, especially during hard years or years where there's
00:04:51.527 --> 00:04:55.747
a downturn, what you are expected to do is to say, hmm,
00:04:56.307 --> 00:05:01.907
okay, I'm missing something, and to learn how to do it. Seek out support.
00:05:02.607 --> 00:05:09.127
Okay, so if you're like, wow, I don't actually know what I'm going to do to
00:05:09.127 --> 00:05:12.167
connect with the people who have already signed up to say, oh,
00:05:12.227 --> 00:05:15.867
you know, let me follow you on social media, or let me sign up for your newsletter.
00:05:16.107 --> 00:05:18.967
You know, like, I'm stuck. I don't really know what to do. Great.
00:05:19.407 --> 00:05:25.427
Number one thing to do is look through any kind of resources that you already have access to.
00:05:25.987 --> 00:05:31.527
Maybe you have purchased classes or signed up for freebies or bought some great
00:05:31.527 --> 00:05:35.067
book on one of these topics in the past, and then you never really got around
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to reading it or doing it.
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This is your moment because now
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you need help. So pick something that you have access to and try it out.
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There's tons of resources in the library, online.
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Ask some of your friends and colleagues, hey, I'm a little bit stuck with my newsletter.
00:05:52.376 --> 00:05:56.896
Do you know any resources that helped you? Side note, I wrote a whole book about
00:05:56.896 --> 00:06:00.756
newsletters called Write Better Newsletters, which you absolutely could use if you're stuck here.
00:06:00.896 --> 00:06:07.056
But my point is, if you are stuck somewhere, ask around and see what resources people recommend.
00:06:07.276 --> 00:06:11.376
Is there a course that a bunch of people say, that really changed everything for me?
00:06:12.696 --> 00:06:17.556
Is there a specific person that sends out a really great newsletter explaining
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how to do the thing that you're stuck on doing?
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Tap into your community, see what's working for people.
00:06:24.756 --> 00:06:30.336
We're not helpless, but we do have to try to learn and grow and expand if we're
00:06:30.336 --> 00:06:32.816
stuck somewhere. All right, so there we go.
00:06:33.276 --> 00:06:36.976
Step number one, identify where you might need some help.
00:06:37.396 --> 00:06:43.316
Step number two, see what resources you already have squirreled away somewhere
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in your computer or on your bookshelf or wherever it is, and actually do them.
00:06:49.129 --> 00:06:52.889
Step number three, if you don't have any resources or the ones you have don't
00:06:52.889 --> 00:06:57.189
seem like a good fit, ask your community and see what works for other people.
00:06:57.509 --> 00:07:02.889
I promise you there are tons of free, low-cost resources for any of these things.
00:07:03.049 --> 00:07:05.869
You don't need a multi-thousand-dollar course.
00:07:06.229 --> 00:07:09.069
See what's worked for other people, see what they found helpful,
00:07:09.069 --> 00:07:13.449
and then try some of these things. What we don't want to do is get into this
00:07:13.449 --> 00:07:17.849
whole scenario of like, well, I've tried nothing and I'm fresh out of ideas.
00:07:18.909 --> 00:07:22.069
We want to be in a place where you're like, all right, things are hard.
00:07:22.369 --> 00:07:26.409
That is a call to grow as a practitioner.
00:07:27.189 --> 00:07:33.649
That is a call to do something differently, to reach out and renegotiate how
00:07:33.649 --> 00:07:35.069
you are navigating your business.
00:07:35.069 --> 00:07:38.249
And it's very similar in some
00:07:38.249 --> 00:07:41.529
ways to health concerns we want
00:07:41.529 --> 00:07:45.989
to go to the basics you know i always tell people if they come into my practice
00:07:45.989 --> 00:07:50.369
or actually sometimes i have friends or colleagues connections and other ways
00:07:50.369 --> 00:07:56.869
we're like oh you know camille i'm having whatever the symptoms of xyz are there
00:07:56.869 --> 00:07:59.949
any supplements or herbs that you might recommend and i'm like well.
00:08:01.309 --> 00:08:05.349
One of the first things that I recommend is you need to make sure that you're
00:08:05.349 --> 00:08:10.109
putting your body to bed and going to sleep and not staring at your phone all night.
00:08:10.829 --> 00:08:15.269
You need to be moving your body in ways that feel good and that you're not sitting
00:08:15.269 --> 00:08:18.249
around all day or standing in one place all day.
00:08:18.389 --> 00:08:21.129
We need the foundations of health in place.
00:08:21.289 --> 00:08:25.029
That is step number one before you pay any practitioner, unless you need to
00:08:25.029 --> 00:08:28.529
pay for help and accountability doing those things, which some people do,
00:08:28.669 --> 00:08:31.069
which is wonderful. I love doing that kind of work.
00:08:31.309 --> 00:08:35.829
But the point I'm making here is foundations have to be in place before you
00:08:35.829 --> 00:08:42.189
go getting fancy and being like, I want to do all these fancy labs and take these XYZ supplements.
00:08:42.589 --> 00:08:46.069
Let's make sure that the food you're putting in your body is working for your
00:08:46.069 --> 00:08:49.129
system. Let's make sure the person is getting enough sleep.
00:08:49.309 --> 00:08:52.489
Let's make sure your stress is managed to the extent that's possible.
00:08:52.869 --> 00:08:54.269
Let's make sure you have some rhythm.
00:08:54.789 --> 00:08:59.329
All of these basics need to be in place. The same exact thing is true for your marketing.
00:08:59.329 --> 00:09:02.069
Do not try to get fancy if you
00:09:02.069 --> 00:09:05.549
don't have these basics in place you are
00:09:05.549 --> 00:09:09.689
you have a plan for meeting new people it is working you are meeting new people
00:09:09.689 --> 00:09:13.689
they're signing up to stay in your newsletter or stay in your social media once
00:09:13.689 --> 00:09:17.229
they're there you're connecting with them you're sending out useful things you're
00:09:17.229 --> 00:09:21.529
staying in touch and you're showing up and you're being visible and then you're
00:09:21.529 --> 00:09:23.609
periodically inviting people to work with you.
00:09:24.346 --> 00:09:28.146
Once you do get a client, you're doing a really, really good job with them.
00:09:28.266 --> 00:09:29.706
You're making the experience great
00:09:29.706 --> 00:09:34.226
so that they're coming back and perhaps they're telling other people.
00:09:34.446 --> 00:09:37.826
You're building your role in the community.
00:09:38.346 --> 00:09:41.466
Make sure those things are in place before you try getting fancy.
00:09:42.046 --> 00:09:46.126
And reach out for help if you need it. Okay, I hope this was helpful.
00:09:46.766 --> 00:09:49.746
It is hard. It's hard to be in business when things are slow,
00:09:49.746 --> 00:09:53.206
when there's a downturn, when it was okay, and now it's not really okay.
00:09:53.786 --> 00:09:55.986
But remember, we're not just giving up.
00:09:56.726 --> 00:09:59.266
We're not just saying like, well, I guess I don't know what I'm doing,
00:09:59.266 --> 00:10:00.526
and I'm not cut out for this.
00:10:00.686 --> 00:10:05.266
That's not the conversation. You may need to stop. You may need to get another job. That's okay.
00:10:05.846 --> 00:10:08.206
Sometimes we do what we need to do to get through a downturn.
00:10:08.506 --> 00:10:11.926
But you do have the capacity to learn new things.
00:10:12.066 --> 00:10:14.966
You're probably going to have to try new things. Some of them will work.
00:10:15.146 --> 00:10:17.366
Some of them won't work. That's part of the process.
00:10:17.686 --> 00:10:21.186
We don't want to just get stuck saying it is how it is. The economy's bad.
00:10:21.326 --> 00:10:23.326
And therefore, I'm going out of business.
00:10:23.806 --> 00:10:26.846
All right. Hopefully that was helpful. If you have questions about this,
00:10:26.966 --> 00:10:27.926
I'd really love to hear them.
00:10:28.046 --> 00:10:31.446
Or if you want to talk about your specific situation, maybe send me a short
00:10:31.446 --> 00:10:35.266
summary. And I'll see if I can help in our next podcast episode.
00:10:35.986 --> 00:10:40.986
Okay. Have a lovely rest of your day. And I will talk to you very soon.
00:00:00.017 --> 00:00:04.357
Hi there. Welcome to In the Clinic with Camille. My name is Camille Freeman.
00:00:04.597 --> 00:00:08.157
I'm an herbalist and nutritionist, and in this podcast, I share little tips
00:00:08.157 --> 00:00:10.177
and tidbits that might be helpful for other practitioners.
00:00:10.877 --> 00:00:16.197
Today, I want to expand on something I talked about in my practitioner newsletter last week.
00:00:16.837 --> 00:00:21.457
In the newsletter, I talked a little bit about how I'm connected with a lot
00:00:21.457 --> 00:00:23.837
of different people who own small businesses,
00:00:24.457 --> 00:00:28.337
solopreneurs, if you want to use that word, in different fields,
00:00:28.537 --> 00:00:34.957
not just herbs and nutrition, but consulting, coaching, all sorts of related things.
00:00:35.237 --> 00:00:39.817
And pretty much everyone I know, whether they have an in-person brick-and-mortar
00:00:39.817 --> 00:00:46.237
business or an online business, almost everybody I know has a downturn in expected
00:00:46.237 --> 00:00:49.677
revenue this year. It is a strange time.
00:00:49.957 --> 00:00:52.537
People are feeling stressed economically.
00:00:52.937 --> 00:00:56.977
Prices are up. Folks feel insecure about their job, et cetera,
00:00:57.177 --> 00:00:58.637
et cetera. There's lots of reasons for that.
00:00:59.318 --> 00:01:04.258
In the newsletter, I mentioned how, regardless of our current economic circumstances,
00:01:04.638 --> 00:01:09.438
it is the natural flow of things to have ups and downs in business.
00:01:09.638 --> 00:01:12.978
We don't generally just grow and grow and grow every single year,
00:01:13.398 --> 00:01:16.118
going 20%, 30%, 50%, etc.
00:01:16.398 --> 00:01:20.138
In our revenue. That's not normal for most businesses.
00:01:20.738 --> 00:01:25.058
It is normal and okay to have some years that are up and some years that are down.
00:01:25.058 --> 00:01:30.318
And just because you're having a down year does not mean necessarily that the
00:01:30.318 --> 00:01:34.458
following year will be even worse and that you're on this rapid downturn to
00:01:34.458 --> 00:01:37.958
eventually flatlining and having to close down your business.
00:01:38.558 --> 00:01:39.998
Okay, so that was the newsletter.
00:01:40.598 --> 00:01:43.838
If, by the way, you don't already get my practitioner newsletter,
00:01:44.038 --> 00:01:47.798
I think you might like it. You can sign up at camillefreeman.com slash newsletter.
00:01:48.158 --> 00:01:51.018
And I send that out most Thursdays, pretty much every Thursday.
00:01:51.238 --> 00:01:55.938
It has like a little, a short little essay message for me, as well as some recommended
00:01:55.938 --> 00:01:59.778
resources and a note about any upcoming programs that I have.
00:02:00.498 --> 00:02:05.158
So anyway, sign up for that if you're not already on it. What I wanted to expand
00:02:05.158 --> 00:02:12.038
upon today is, all right, so we have years, sometimes multiple years in a row
00:02:12.038 --> 00:02:13.258
where the business is growing.
00:02:13.258 --> 00:02:16.998
We're making about the same or maybe more money than the year before.
00:02:17.698 --> 00:02:21.438
And it's easy sometimes in those years to be like, okay, I know what's working.
00:02:21.918 --> 00:02:25.518
Sometimes you can even coast and you're like, wait, great. Business is up.
00:02:25.658 --> 00:02:28.438
People are finding me. I have plenty of clients. Things are okay.
00:02:29.134 --> 00:02:32.094
I want to talk today about what do you do in the down years?
00:02:32.414 --> 00:02:38.054
When you're like, wow, okay, we're in month 10. I'm recording this in October of 2025.
00:02:38.894 --> 00:02:42.914
And you're looking at your numbers and you're like, wow, I am down 30%.
00:02:42.914 --> 00:02:47.234
I talked to somebody the other day who's down 60% based on last year's numbers.
00:02:47.814 --> 00:02:51.054
So what do we do? What are the strategies?
00:02:51.774 --> 00:02:54.734
I said before, all right, some years are up, some years are down.
00:02:54.914 --> 00:02:57.734
But that doesn't mean we just say, oh, okay, it's a down year,
00:02:58.094 --> 00:03:00.814
never mind, I guess I'm just not making enough money this year.
00:03:01.194 --> 00:03:06.134
There are things that you can do. You need to have a different strategy,
00:03:06.354 --> 00:03:10.594
a different tactic, if your numbers are down substantially, and it's affecting
00:03:10.594 --> 00:03:16.154
your ability to continue doing this work, to pay yourself, to pay your bills, all of these things.
00:03:16.154 --> 00:03:19.994
So what do we do? Number one.
00:03:20.834 --> 00:03:25.754
You are going to put in place the basics. The basics are, you need a general
00:03:25.754 --> 00:03:28.574
marketing plan. How are you going to meet new people?
00:03:28.914 --> 00:03:31.034
How are you going to stay connected to those people?
00:03:31.414 --> 00:03:35.294
Are you inviting the people that you're connected to, to come and work with
00:03:35.294 --> 00:03:39.274
you? And are you doing the best job that you possibly can with your current clients?
00:03:40.174 --> 00:03:45.174
Solidify all of those things. If you're like, no, Camille, I do not have any kind of marketing plan.
00:03:45.934 --> 00:03:51.274
I've fallen off the wagon when it comes to meeting new people or connecting with people.
00:03:51.494 --> 00:03:54.954
You know, I haven't posted on social media in forever. I sent a newsletter once
00:03:54.954 --> 00:03:56.554
this year, whatever it is.
00:03:56.934 --> 00:04:01.454
Okay, now is the time to be like, I got to get back. I got to get back on track here.
00:04:01.594 --> 00:04:04.894
Let me just put into place the things that I have been doing that might be working.
00:04:04.894 --> 00:04:08.354
Now, let's say you have a marketing plan, you're doing the marketing plan,
00:04:08.534 --> 00:04:12.534
but it's not working the way it used to work, or maybe it never worked, who knows?
00:04:13.174 --> 00:04:18.034
What you do then is you don't say like, oh, oh, well, I guess I'm just not good
00:04:18.034 --> 00:04:23.094
at this, and I'll just keep doing it until I drive my business into the ground.
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No, that's also not what we do. What we do is we say, oh, okay,
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the plan that I have either isn't working or I need some support to make it work.
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And you're not just automatically supposed to know what that is.
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Nobody is born a marketing genius who already knows exactly what's going to
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work and what's not going to work.
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You're not expected to already know. But what you are expected to do,
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if you want to carry on, especially during hard years or years where there's
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a downturn, what you are expected to do is to say, hmm,
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okay, I'm missing something, and to learn how to do it. Seek out support.
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Okay, so if you're like, wow, I don't actually know what I'm going to do to
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connect with the people who have already signed up to say, oh,
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you know, let me follow you on social media, or let me sign up for your newsletter.
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You know, like, I'm stuck. I don't really know what to do. Great.
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Number one thing to do is look through any kind of resources that you already have access to.
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Maybe you have purchased classes or signed up for freebies or bought some great
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book on one of these topics in the past, and then you never really got around
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to reading it or doing it.
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This is your moment because now
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you need help. So pick something that you have access to and try it out.
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There's tons of resources in the library, online.
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Ask some of your friends and colleagues, hey, I'm a little bit stuck with my newsletter.
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Do you know any resources that helped you? Side note, I wrote a whole book about
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newsletters called Write Better Newsletters, which you absolutely could use if you're stuck here.
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But my point is, if you are stuck somewhere, ask around and see what resources people recommend.
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Is there a course that a bunch of people say, that really changed everything for me?
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Is there a specific person that sends out a really great newsletter explaining
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how to do the thing that you're stuck on doing?
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Tap into your community, see what's working for people.
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We're not helpless, but we do have to try to learn and grow and expand if we're
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stuck somewhere. All right, so there we go.
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Step number one, identify where you might need some help.
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Step number two, see what resources you already have squirreled away somewhere
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in your computer or on your bookshelf or wherever it is, and actually do them.
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Step number three, if you don't have any resources or the ones you have don't
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seem like a good fit, ask your community and see what works for other people.
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I promise you there are tons of free, low-cost resources for any of these things.
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You don't need a multi-thousand-dollar course.
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See what's worked for other people, see what they found helpful,
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and then try some of these things. What we don't want to do is get into this
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whole scenario of like, well, I've tried nothing and I'm fresh out of ideas.
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We want to be in a place where you're like, all right, things are hard.
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That is a call to grow as a practitioner.
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That is a call to do something differently, to reach out and renegotiate how
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you are navigating your business.
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And it's very similar in some
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ways to health concerns we want
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to go to the basics you know i always tell people if they come into my practice
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or actually sometimes i have friends or colleagues connections and other ways
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we're like oh you know camille i'm having whatever the symptoms of xyz are there
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any supplements or herbs that you might recommend and i'm like well.
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One of the first things that I recommend is you need to make sure that you're
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putting your body to bed and going to sleep and not staring at your phone all night.
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You need to be moving your body in ways that feel good and that you're not sitting
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around all day or standing in one place all day.
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We need the foundations of health in place.
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That is step number one before you pay any practitioner, unless you need to
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pay for help and accountability doing those things, which some people do,
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which is wonderful. I love doing that kind of work.
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But the point I'm making here is foundations have to be in place before you
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go getting fancy and being like, I want to do all these fancy labs and take these XYZ supplements.
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Let's make sure that the food you're putting in your body is working for your
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system. Let's make sure the person is getting enough sleep.
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Let's make sure your stress is managed to the extent that's possible.
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Let's make sure you have some rhythm.
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All of these basics need to be in place. The same exact thing is true for your marketing.
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Do not try to get fancy if you
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don't have these basics in place you are
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you have a plan for meeting new people it is working you are meeting new people
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they're signing up to stay in your newsletter or stay in your social media once
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they're there you're connecting with them you're sending out useful things you're
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staying in touch and you're showing up and you're being visible and then you're
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periodically inviting people to work with you.
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Once you do get a client, you're doing a really, really good job with them.
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You're making the experience great
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so that they're coming back and perhaps they're telling other people.
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You're building your role in the community.
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Make sure those things are in place before you try getting fancy.
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And reach out for help if you need it. Okay, I hope this was helpful.
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It is hard. It's hard to be in business when things are slow,
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when there's a downturn, when it was okay, and now it's not really okay.
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But remember, we're not just giving up.
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We're not just saying like, well, I guess I don't know what I'm doing,
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and I'm not cut out for this.
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That's not the conversation. You may need to stop. You may need to get another job. That's okay.
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Sometimes we do what we need to do to get through a downturn.
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But you do have the capacity to learn new things.
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You're probably going to have to try new things. Some of them will work.
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Some of them won't work. That's part of the process.
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We don't want to just get stuck saying it is how it is. The economy's bad.
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And therefore, I'm going out of business.
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All right. Hopefully that was helpful. If you have questions about this,
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I'd really love to hear them.
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Or if you want to talk about your specific situation, maybe send me a short
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summary. And I'll see if I can help in our next podcast episode.
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Okay. Have a lovely rest of your day. And I will talk to you very soon.