It's a beautiful day outside, your brain is blank, and you're supposed to write a newsletter (or record a podcast). So, do you give yourself a pass? In this episode, I make the case for showing up even when you have nothing to say.
In this episode, we cover:
Why "I don't feel like it" is different from a real reason to skip your content commitment.
The distinction between a well-deserved day off and letting your marketing/promotion plans fall off the radar.
Why your "not my best" content sometimes lands better than the pieces you agonized over.
How to think about consistency as a skill.
When it is appropriate to revisit your content commitments.
A simple prompt to get unstuck: write about something that happened to you this week and connect it to your community.
Timestamps:
0:00 - Introduction
0:14 - The summer content slump
1:01 - When taking a day off is fine - and when it isn't
1:57 - Why consistency is a practice, not a personality trait
3:33 - Showing up for your community even on the hard days
4:50 - When to actually re-evaluate your content strategy (hint: not today)
6:35 - The easiest prompt for getting unstuck
Thanks for listening.
I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚
Camille's Helpful Links for Practitioners
WEBVTT
00:00:00.017 --> 00:00:02.937
Hi there, welcome to In the Clinic. My name is Camille Freeman.
00:00:03.097 --> 00:00:05.857
I'm an herbalist and nutritionist, and in this podcast I share tips,
00:00:05.957 --> 00:00:09.097
tidbits, and resources that might be helpful for other practitioners.
00:00:09.917 --> 00:00:14.057
Today I want to talk about something that comes up a lot in the summer for many of us.
00:00:14.217 --> 00:00:19.557
We're now past Memorial Day here in the U.S., and summertime is upon us.
00:00:19.557 --> 00:00:25.097
And this is a phenomenon where you have said that you are going to send out
00:00:25.097 --> 00:00:28.817
a newsletter or record a podcast or post on social media,
00:00:29.077 --> 00:00:33.797
do the thing, every XYZ, every month, every week, every day,
00:00:34.057 --> 00:00:36.157
as part of your marketing and promotion plan.
00:00:36.377 --> 00:00:40.597
But when it's time to sit down and actually do it, you don't feel like it.
00:00:41.097 --> 00:00:44.497
Maybe, like today, it's a beautiful day outside. You'd rather be in the garden,
00:00:44.717 --> 00:00:46.737
taking a walk, doing something else.
00:00:46.737 --> 00:00:50.517
Maybe you are looking at a blank page and you feel that you have nothing to
00:00:50.517 --> 00:00:55.917
say, nothing's coming to you, you're stuck, and it just would be easier to maybe
00:00:55.917 --> 00:00:58.337
do it a different day or do something else altogether.
00:00:59.017 --> 00:01:00.357
What do you do at that time?
00:01:01.092 --> 00:01:04.972
Well, there's a couple things. Part of you may be remembering times when I've
00:01:04.972 --> 00:01:09.412
said to you, hey, one of the glorious things about running your own business
00:01:09.412 --> 00:01:11.772
is that you get to decide when to take a day off.
00:01:12.132 --> 00:01:15.972
And if it's a beautiful day and it's a Tuesday and it's a work day for you,
00:01:16.252 --> 00:01:20.452
sometimes it's okay to say, hey, I'm going to the park instead of updating my
00:01:20.452 --> 00:01:21.652
website or doing the thing.
00:01:21.832 --> 00:01:25.252
And I'm a huge fan of that. I think that there need to be perks.
00:01:25.392 --> 00:01:29.912
And one of the perks of doing this work is that you get to have unusual and
00:01:29.912 --> 00:01:34.832
maybe even unauthorized days and times off based on whatever is going on.
00:01:35.272 --> 00:01:40.132
However, I have a little bit of a different opinion when it comes to these types
00:01:40.132 --> 00:01:44.112
of things where you've made a commitment to yourself and potentially to other
00:01:44.112 --> 00:01:47.452
people who are part of your community that you are going to post or send or
00:01:47.452 --> 00:01:50.492
record or do whatever on a kind of regular schedule.
00:01:51.312 --> 00:01:56.432
Because the deal is that this is a job and not a hobby.
00:01:57.452 --> 00:02:00.412
So for some of you, and actually I'm going to do a separate podcast a little
00:02:00.412 --> 00:02:05.872
bit later about a hobby, how being a hobby herbalist or a hobby nutritionist,
00:02:06.072 --> 00:02:08.752
even if you have all that training, it's okay. And that's a whole separate thing.
00:02:08.852 --> 00:02:09.532
We'll talk about that later.
00:02:09.752 --> 00:02:12.912
But for most of us, if you are trying to make a living doing this work,
00:02:13.112 --> 00:02:18.712
there are going to be times when you need to do something such as write a newsletter
00:02:18.712 --> 00:02:23.472
or record a podcast when you don't feel like it and you don't think that you have anything to say.
00:02:23.972 --> 00:02:25.872
So what are you to do during those times?
00:02:26.692 --> 00:02:28.952
My suggestion is that you don't let yourself off the hook.
00:02:29.728 --> 00:02:33.248
You don't have to necessarily create the world's most beautiful newsletter,
00:02:33.568 --> 00:02:38.728
the world's most profound podcast, but I want you to be committed to doing something.
00:02:38.728 --> 00:02:42.388
If you're supposed to be publishing weekly, unless there is an actual emergency,
00:02:42.768 --> 00:02:46.428
you know, there's a major reason that you truly cannot do this.
00:02:47.008 --> 00:02:49.568
Otherwise, I want you to show up and do what you said you'd do.
00:02:50.068 --> 00:02:53.468
And it might mean that it's not your best effort, and that's all right.
00:02:53.468 --> 00:02:56.648
Sometimes you'll find that things that you thought were not your best effort
00:02:56.648 --> 00:03:01.388
are actually really moving and really important and land really well with the
00:03:01.388 --> 00:03:03.008
people who are on the other end.
00:03:03.368 --> 00:03:06.828
I've actually been surprised by that quite a lot over the years where,
00:03:07.048 --> 00:03:10.068
for me, my newsletter, I'm committed to sending it out every Thursday.
00:03:10.268 --> 00:03:13.668
And there are times when truly I have nothing to say.
00:03:13.828 --> 00:03:17.328
I don't think I have anything to say. And I just write something because I've
00:03:17.328 --> 00:03:19.988
said I would and it is my practice and it is part of what I do.
00:03:20.328 --> 00:03:24.888
And sometimes those are the best received ones. I get lots of comments on those sometimes.
00:03:25.348 --> 00:03:28.688
So you never know if somebody needs to hear what you have to say,
00:03:28.848 --> 00:03:31.948
even if to you it feels like a sort of fluffy, not very important,
00:03:32.128 --> 00:03:33.128
not very interesting thing.
00:03:33.748 --> 00:03:38.568
The other thing is, it is a practice. And part of the practice is showing up
00:03:38.568 --> 00:03:40.348
and doing the thing even when you don't feel like it.
00:03:40.488 --> 00:03:44.428
So if you have ever tried to learn a language, learn a new musical instrument,
00:03:45.008 --> 00:03:49.388
do any sort of thing, there are definitely times when you don't really want to.
00:03:49.388 --> 00:03:55.508
There are days when working out is really hard, or when you keep hitting the
00:03:55.508 --> 00:03:58.148
wrong note over and over and over again, whatever it is.
00:03:58.408 --> 00:04:02.288
There are days when it's just not going your way and it would be easier to stop.
00:04:02.808 --> 00:04:07.608
And remember, if we are advising a client or if you are a personal trainer,
00:04:07.948 --> 00:04:12.448
let's say, pushing through the times when you're like, I don't want to do this.
00:04:12.588 --> 00:04:15.568
It doesn't, you know, it's just not, I'm not feeling it right now.
00:04:16.088 --> 00:04:18.888
Sometimes that's your learning edge. That's your growing edge.
00:04:19.028 --> 00:04:21.128
That's where the change is happening.
00:04:21.368 --> 00:04:25.508
So I'm not saying we push through to the detriment of our physical or mental
00:04:25.508 --> 00:04:27.208
health or anything like that.
00:04:27.308 --> 00:04:29.748
But what I am saying is let's not let yourself off the hook.
00:04:31.074 --> 00:04:35.414
You need to sit down, you need to write something, you need to record something,
00:04:35.414 --> 00:04:38.974
you need to post something, as you said you would.
00:04:39.154 --> 00:04:43.334
That's part of showing up for your community and being a person that people can count on.
00:04:43.834 --> 00:04:46.214
Is that when you said you'd do something, then you're going to do it.
00:04:46.934 --> 00:04:50.534
Now, if you find it's not working, and the reason that you're not wanting to
00:04:50.534 --> 00:04:51.954
do it is because it feels stuck,
00:04:52.134 --> 00:04:55.674
it feels unimportant, it feels like nothing's really happening from it,
00:04:55.674 --> 00:04:58.714
you can evaluate that and I want you to evaluate that
00:04:58.714 --> 00:05:01.534
regularly at least once a season in my
00:05:01.534 --> 00:05:04.194
opinion I want you to think about all right I've been
00:05:04.194 --> 00:05:09.354
posting every week every day every month whatever it is for xyz amount of time
00:05:09.354 --> 00:05:13.654
is it helping is it moving my business forward in the way that I thought it
00:05:13.654 --> 00:05:17.554
would do I notice that that there's momentum that this is something I want to
00:05:17.554 --> 00:05:21.374
keep doing you can make that decision but I don't want you to make that decision
00:05:21.374 --> 00:05:22.794
day-to-day, week-to-week.
00:05:23.174 --> 00:05:28.094
I want you to make that decision at a scheduled time when you're doing a seasonal
00:05:28.094 --> 00:05:32.194
or quarterly or even annual review. That's when you make the decision.
00:05:32.914 --> 00:05:39.614
Okay, so I don't want to be somebody who's trying to force you into things,
00:05:39.634 --> 00:05:44.274
but I also want to let you know that sometimes going to work and doing things
00:05:44.274 --> 00:05:46.074
that you don't want to do is just part of the deal.
00:05:46.514 --> 00:05:51.814
If you had a job where somebody was paying you, you know, a salary or an hourly
00:05:51.814 --> 00:05:57.134
rate, you don't only get to show up and do the things that you want to do when you just feel like it.
00:05:57.274 --> 00:06:00.174
You still have to go and show up and do the things all the time.
00:06:00.294 --> 00:06:03.294
And when you run your own business, that is also true.
00:06:04.194 --> 00:06:08.334
Even though you could technically skip out on things and you could let it slide,
00:06:09.034 --> 00:06:12.474
if you really want to stay clear, if you want to move your business forward,
00:06:12.754 --> 00:06:16.434
We got to show up and we got to do the things both when we're really motivated
00:06:16.434 --> 00:06:20.254
and we have a lot to say and when we're stuck and we don't have much to say at all.
00:06:21.447 --> 00:06:24.667
So there you go. There's your little pep talk for even when things are hard
00:06:24.667 --> 00:06:26.587
in the summer and you don't feel like it.
00:06:26.827 --> 00:06:29.867
That's all the more reason to just sit down and do it as quickly as you can.
00:06:30.147 --> 00:06:34.987
You know, let it let it be as easy as it can be and still show up for your commitments.
00:06:35.547 --> 00:06:39.947
The other thing is, if you were stuck, just write about something that has happened
00:06:39.947 --> 00:06:44.087
to you recently and think about how it relates to the people that are listening.
00:06:44.287 --> 00:06:47.427
How does this relate to your potential clients? Or talk about it,
00:06:47.487 --> 00:06:48.827
read about it, whatever it is that you're doing.
00:06:49.347 --> 00:06:51.967
That's the easiest thing to do is like, what's something significant that's
00:06:51.967 --> 00:06:53.987
happened to you in the last week?
00:06:54.327 --> 00:06:57.907
Maybe a question a client asked, maybe something you noticed out and about.
00:06:58.127 --> 00:07:01.447
How is this relevant to other people in your practice? How might this make their
00:07:01.447 --> 00:07:04.067
day a little bit better? How might it change something for them?
00:07:04.787 --> 00:07:07.767
Just do that put it out there let go
00:07:07.767 --> 00:07:10.647
of the perfectionism but show up for yourself and show up for your community
00:07:10.647 --> 00:07:14.027
okay love to hear your thoughts on this if you
00:07:14.027 --> 00:07:17.607
would like to share with me you can go to intheclinic.com if you have a question
00:07:17.607 --> 00:07:22.007
a scenario something that you need help with you can also go to intheclinic.com
00:07:22.007 --> 00:07:28.407
and leave a question for me or a comment there lastly if you are not already
00:07:28.407 --> 00:07:32.387
signed up for my practitioner notes email newsletter i would love to send you
00:07:32.387 --> 00:07:33.687
a message next Thursday.
00:07:34.007 --> 00:07:36.267
I share practitioner notes every Thursday.
00:07:36.687 --> 00:07:40.907
We have a little note along with some resources, recommendations,
00:07:41.167 --> 00:07:44.127
things that I've found helpful along the way that week.
00:07:44.447 --> 00:07:48.787
I think you might enjoy them. You can sign up at intheclinic.com or camillefriedman.com.
00:07:49.287 --> 00:07:52.147
All right. I hope you have an amazing day. Thank you for the work you do,
00:07:52.147 --> 00:07:53.487
and I'll talk to you soon.
00:00:00.017 --> 00:00:02.937
Hi there, welcome to In the Clinic. My name is Camille Freeman.
00:00:03.097 --> 00:00:05.857
I'm an herbalist and nutritionist, and in this podcast I share tips,
00:00:05.957 --> 00:00:09.097
tidbits, and resources that might be helpful for other practitioners.
00:00:09.917 --> 00:00:14.057
Today I want to talk about something that comes up a lot in the summer for many of us.
00:00:14.217 --> 00:00:19.557
We're now past Memorial Day here in the U.S., and summertime is upon us.
00:00:19.557 --> 00:00:25.097
And this is a phenomenon where you have said that you are going to send out
00:00:25.097 --> 00:00:28.817
a newsletter or record a podcast or post on social media,
00:00:29.077 --> 00:00:33.797
do the thing, every XYZ, every month, every week, every day,
00:00:34.057 --> 00:00:36.157
as part of your marketing and promotion plan.
00:00:36.377 --> 00:00:40.597
But when it's time to sit down and actually do it, you don't feel like it.
00:00:41.097 --> 00:00:44.497
Maybe, like today, it's a beautiful day outside. You'd rather be in the garden,
00:00:44.717 --> 00:00:46.737
taking a walk, doing something else.
00:00:46.737 --> 00:00:50.517
Maybe you are looking at a blank page and you feel that you have nothing to
00:00:50.517 --> 00:00:55.917
say, nothing's coming to you, you're stuck, and it just would be easier to maybe
00:00:55.917 --> 00:00:58.337
do it a different day or do something else altogether.
00:00:59.017 --> 00:01:00.357
What do you do at that time?
00:01:01.092 --> 00:01:04.972
Well, there's a couple things. Part of you may be remembering times when I've
00:01:04.972 --> 00:01:09.412
said to you, hey, one of the glorious things about running your own business
00:01:09.412 --> 00:01:11.772
is that you get to decide when to take a day off.
00:01:12.132 --> 00:01:15.972
And if it's a beautiful day and it's a Tuesday and it's a work day for you,
00:01:16.252 --> 00:01:20.452
sometimes it's okay to say, hey, I'm going to the park instead of updating my
00:01:20.452 --> 00:01:21.652
website or doing the thing.
00:01:21.832 --> 00:01:25.252
And I'm a huge fan of that. I think that there need to be perks.
00:01:25.392 --> 00:01:29.912
And one of the perks of doing this work is that you get to have unusual and
00:01:29.912 --> 00:01:34.832
maybe even unauthorized days and times off based on whatever is going on.
00:01:35.272 --> 00:01:40.132
However, I have a little bit of a different opinion when it comes to these types
00:01:40.132 --> 00:01:44.112
of things where you've made a commitment to yourself and potentially to other
00:01:44.112 --> 00:01:47.452
people who are part of your community that you are going to post or send or
00:01:47.452 --> 00:01:50.492
record or do whatever on a kind of regular schedule.
00:01:51.312 --> 00:01:56.432
Because the deal is that this is a job and not a hobby.
00:01:57.452 --> 00:02:00.412
So for some of you, and actually I'm going to do a separate podcast a little
00:02:00.412 --> 00:02:05.872
bit later about a hobby, how being a hobby herbalist or a hobby nutritionist,
00:02:06.072 --> 00:02:08.752
even if you have all that training, it's okay. And that's a whole separate thing.
00:02:08.852 --> 00:02:09.532
We'll talk about that later.
00:02:09.752 --> 00:02:12.912
But for most of us, if you are trying to make a living doing this work,
00:02:13.112 --> 00:02:18.712
there are going to be times when you need to do something such as write a newsletter
00:02:18.712 --> 00:02:23.472
or record a podcast when you don't feel like it and you don't think that you have anything to say.
00:02:23.972 --> 00:02:25.872
So what are you to do during those times?
00:02:26.692 --> 00:02:28.952
My suggestion is that you don't let yourself off the hook.
00:02:29.728 --> 00:02:33.248
You don't have to necessarily create the world's most beautiful newsletter,
00:02:33.568 --> 00:02:38.728
the world's most profound podcast, but I want you to be committed to doing something.
00:02:38.728 --> 00:02:42.388
If you're supposed to be publishing weekly, unless there is an actual emergency,
00:02:42.768 --> 00:02:46.428
you know, there's a major reason that you truly cannot do this.
00:02:47.008 --> 00:02:49.568
Otherwise, I want you to show up and do what you said you'd do.
00:02:50.068 --> 00:02:53.468
And it might mean that it's not your best effort, and that's all right.
00:02:53.468 --> 00:02:56.648
Sometimes you'll find that things that you thought were not your best effort
00:02:56.648 --> 00:03:01.388
are actually really moving and really important and land really well with the
00:03:01.388 --> 00:03:03.008
people who are on the other end.
00:03:03.368 --> 00:03:06.828
I've actually been surprised by that quite a lot over the years where,
00:03:07.048 --> 00:03:10.068
for me, my newsletter, I'm committed to sending it out every Thursday.
00:03:10.268 --> 00:03:13.668
And there are times when truly I have nothing to say.
00:03:13.828 --> 00:03:17.328
I don't think I have anything to say. And I just write something because I've
00:03:17.328 --> 00:03:19.988
said I would and it is my practice and it is part of what I do.
00:03:20.328 --> 00:03:24.888
And sometimes those are the best received ones. I get lots of comments on those sometimes.
00:03:25.348 --> 00:03:28.688
So you never know if somebody needs to hear what you have to say,
00:03:28.848 --> 00:03:31.948
even if to you it feels like a sort of fluffy, not very important,
00:03:32.128 --> 00:03:33.128
not very interesting thing.
00:03:33.748 --> 00:03:38.568
The other thing is, it is a practice. And part of the practice is showing up
00:03:38.568 --> 00:03:40.348
and doing the thing even when you don't feel like it.
00:03:40.488 --> 00:03:44.428
So if you have ever tried to learn a language, learn a new musical instrument,
00:03:45.008 --> 00:03:49.388
do any sort of thing, there are definitely times when you don't really want to.
00:03:49.388 --> 00:03:55.508
There are days when working out is really hard, or when you keep hitting the
00:03:55.508 --> 00:03:58.148
wrong note over and over and over again, whatever it is.
00:03:58.408 --> 00:04:02.288
There are days when it's just not going your way and it would be easier to stop.
00:04:02.808 --> 00:04:07.608
And remember, if we are advising a client or if you are a personal trainer,
00:04:07.948 --> 00:04:12.448
let's say, pushing through the times when you're like, I don't want to do this.
00:04:12.588 --> 00:04:15.568
It doesn't, you know, it's just not, I'm not feeling it right now.
00:04:16.088 --> 00:04:18.888
Sometimes that's your learning edge. That's your growing edge.
00:04:19.028 --> 00:04:21.128
That's where the change is happening.
00:04:21.368 --> 00:04:25.508
So I'm not saying we push through to the detriment of our physical or mental
00:04:25.508 --> 00:04:27.208
health or anything like that.
00:04:27.308 --> 00:04:29.748
But what I am saying is let's not let yourself off the hook.
00:04:31.074 --> 00:04:35.414
You need to sit down, you need to write something, you need to record something,
00:04:35.414 --> 00:04:38.974
you need to post something, as you said you would.
00:04:39.154 --> 00:04:43.334
That's part of showing up for your community and being a person that people can count on.
00:04:43.834 --> 00:04:46.214
Is that when you said you'd do something, then you're going to do it.
00:04:46.934 --> 00:04:50.534
Now, if you find it's not working, and the reason that you're not wanting to
00:04:50.534 --> 00:04:51.954
do it is because it feels stuck,
00:04:52.134 --> 00:04:55.674
it feels unimportant, it feels like nothing's really happening from it,
00:04:55.674 --> 00:04:58.714
you can evaluate that and I want you to evaluate that
00:04:58.714 --> 00:05:01.534
regularly at least once a season in my
00:05:01.534 --> 00:05:04.194
opinion I want you to think about all right I've been
00:05:04.194 --> 00:05:09.354
posting every week every day every month whatever it is for xyz amount of time
00:05:09.354 --> 00:05:13.654
is it helping is it moving my business forward in the way that I thought it
00:05:13.654 --> 00:05:17.554
would do I notice that that there's momentum that this is something I want to
00:05:17.554 --> 00:05:21.374
keep doing you can make that decision but I don't want you to make that decision
00:05:21.374 --> 00:05:22.794
day-to-day, week-to-week.
00:05:23.174 --> 00:05:28.094
I want you to make that decision at a scheduled time when you're doing a seasonal
00:05:28.094 --> 00:05:32.194
or quarterly or even annual review. That's when you make the decision.
00:05:32.914 --> 00:05:39.614
Okay, so I don't want to be somebody who's trying to force you into things,
00:05:39.634 --> 00:05:44.274
but I also want to let you know that sometimes going to work and doing things
00:05:44.274 --> 00:05:46.074
that you don't want to do is just part of the deal.
00:05:46.514 --> 00:05:51.814
If you had a job where somebody was paying you, you know, a salary or an hourly
00:05:51.814 --> 00:05:57.134
rate, you don't only get to show up and do the things that you want to do when you just feel like it.
00:05:57.274 --> 00:06:00.174
You still have to go and show up and do the things all the time.
00:06:00.294 --> 00:06:03.294
And when you run your own business, that is also true.
00:06:04.194 --> 00:06:08.334
Even though you could technically skip out on things and you could let it slide,
00:06:09.034 --> 00:06:12.474
if you really want to stay clear, if you want to move your business forward,
00:06:12.754 --> 00:06:16.434
We got to show up and we got to do the things both when we're really motivated
00:06:16.434 --> 00:06:20.254
and we have a lot to say and when we're stuck and we don't have much to say at all.
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So there you go. There's your little pep talk for even when things are hard
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in the summer and you don't feel like it.
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That's all the more reason to just sit down and do it as quickly as you can.
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You know, let it let it be as easy as it can be and still show up for your commitments.
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The other thing is, if you were stuck, just write about something that has happened
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to you recently and think about how it relates to the people that are listening.
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How does this relate to your potential clients? Or talk about it,
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read about it, whatever it is that you're doing.
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That's the easiest thing to do is like, what's something significant that's
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happened to you in the last week?
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Maybe a question a client asked, maybe something you noticed out and about.
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How is this relevant to other people in your practice? How might this make their
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day a little bit better? How might it change something for them?
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Just do that put it out there let go
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of the perfectionism but show up for yourself and show up for your community
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okay love to hear your thoughts on this if you
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would like to share with me you can go to intheclinic.com if you have a question
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a scenario something that you need help with you can also go to intheclinic.com
00:07:22.007 --> 00:07:28.407
and leave a question for me or a comment there lastly if you are not already
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signed up for my practitioner notes email newsletter i would love to send you
00:07:32.387 --> 00:07:33.687
a message next Thursday.
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I share practitioner notes every Thursday.
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We have a little note along with some resources, recommendations,
00:07:41.167 --> 00:07:44.127
things that I've found helpful along the way that week.
00:07:44.447 --> 00:07:48.787
I think you might enjoy them. You can sign up at intheclinic.com or camillefriedman.com.
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All right. I hope you have an amazing day. Thank you for the work you do,
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and I'll talk to you soon.