108 | Knowing When to Outsource (Before You Break Your Website)
In the Clinic with Camille
108 | Knowing When to Outsource (Before You Break Your Website)
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Have you ever started a "quick" DIY project for your private practice, only to find yourself pulling your hair out three days later?

In this episode, I’m sharing a slightly embarrassing (but hopefully helpful) cautionary tale about a recent tech rabbit hole I fell down. After noticing my website traffic had dipped, I decided to take my page speed optimization into my own hands. What followed was a crashed website, a warning from my web host, and hours (days?) of wasted time. I finally hired an expert to fix it in under two hours for $100.

If you are a solo practitioner trying to do it all yourself, I want to talk about how to recognize when it’s time to step away from the keyboard and pay an expert to do what they do best.

In this episode, we cover:

  • Why page speed actually matters for your website traffic and search rankings.

  • The trap of the DIY rabbit hole (and how to know when you’re officially stuck).

  • My experience finding an affordable, highly-rated WordPress expert on Upwork.

  • How to weigh the cost of hiring help against the value of your own time and sanity.

Links & Resources Mentioned:

Coming Up Soon: Keep an ear out for upcoming episodes where we'll be diving into my policies on using AI in clinical practice, as well as my opinions on functional labs.

Join the Practitioner Notes Newsletter: Every Thursday, I send out a newsletter with short essays, resources, and three specific recommendations—recipes, products, or tools—that made my life a little better that week. I’d love to have you join us! You can sign up at intheclinic.com or camillefreeman.com.

 

Thanks for listening.

I'd love to hear from you. Leave me a voicemail with feedback or submit a question (click the pink "Send Camille a Message" button on the side of the page) 💚

Camille's Helpful Links for Practitioners

00:03 - Intro and Podcast Purpose

00:10 - DIY or Hire Help

01:25 - Page Speed Problems

03:28 - Find an Expert

05:56 - Lesson on Delegation

07:38 - Newsletter Invitation

WEBVTT

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Hello, welcome to In the Clinic with Camille. My name is Camille Freeman.

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I'm an herbalist and nutritionist, and in this podcast, I share tips,

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resources, strategies, thoughts that might be helpful for other practitioners.

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Today's topic is when to do something yourself versus when to hire somebody

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who already knows what they're doing.

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We're going to do a little case study, which is involving myself.

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So a couple of weeks ago, I taught a workshop for people in my Monday mentoring

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program about how to update your homepage.

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I might have mentioned it here on the podcast. I think I did.

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And as I was teaching the workshop, we had questions that came up, as they always do.

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One of the things I love about teaching a live workshop versus pre-recording

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a class is that it's more interactive. I can actually hear and see what people

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are doing and thinking about in real time.

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And one of the things that came up in the workshop was, does it make sense to

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have a whole bunch of pictures on a homepage? page.

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And as we were talking about that, it came up that you really want to make sure

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if you have a lot of pictures that it doesn't adversely affect your page speed.

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And I was like, that is a great point.

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I haven't checked my own page speed in a while. Let me go have a look.

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And so after the workshop was over, I went to Google's page speed tool,

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which, you know, I wish there was an alternative.

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But anyway, that's the one that's free and that everybody uses.

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So I went there, I plugged in my homepage and it was red all across,

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red, red, red, bad, bad, bad.

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And I was like, geez, because when your page speed is slow, it has major negative

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effects on whether you come up in search results. So I went into my analytics tool.

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I use something called Independent Analytics, which doesn't do,

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it doesn't do like weird individual tracking.

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It just sort of gathers general data about how many clicks different pages of my website get.

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So I've switched to that from Google Analytics quite a while back,

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but I hardly ever look at it.

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So anyway, good thing it was an inexpensive one-time payment.

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But anyway, I was like, let me just go look. And I was like,

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oh gosh, in the last three months, my traffic is down about 30%.

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And I realized about three months ago, one of my like some sort of page caching

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tool was interfering with some pages in my website. So I just turned it off

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and I never turned it back on.

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And I was like, oh, geez. OK, that's probably the problem.

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So all this has taken me probably like 30 minutes to just sit down and try to figure this out.

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Then I'm like, all right, so probably I just need to turn back on this caching tool.

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And I should probably give you the background that I do my own website.

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I designed the website. I did hire, I have a person that I work with for the

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logo and the colors and the fonts, but she did that.

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And then I took it and did my website. I've been doing my own website for years.

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It doesn't take a ton of time. I kind of know what I'm doing.

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And I just, I think it turned out pretty well for DIY.

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So anyway, I'm like, all right, I probably just need to turn this tool back

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on and that'll fix the problem.

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So then I turned the tool on and I'm like, nope, it's not fixing the problem.

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And maybe I don't know the right settings and blah, blah, blah.

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So essentially, over the next day or two, I'm spending multiple hours constantly

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plugging my thing into this page speed and redoing it and trying to figure out what the problem is.

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I did something that caused my website host to say, hey, you're using up too

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much bandwidth or something, and they turned it off for a little while until

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I contacted them. It was a whole situation.

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And I was like, oh my gosh, this is really not great.

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And finally, I was Googling around. I was searching around. I actually don't search on Google.

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I use DuckDuckGo. But anyway, I was searching around, and I saw,

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oh, there's this website where you can hire WordPress coders to fix this problem.

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And I was like, ah, somebody who knows what they're doing can probably fix this

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really quickly. So I did a whole application there.

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The quotes that I got back were $1,200 to fix this problem. And I was like,

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I'm sorry, I just can't right now. That is not in my budget.

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I probably could, but it's not

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how I need to spend $1,200 right this very moment and this moment in time.

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So I was like, I'm just gonna have to keep working on this on my own.

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I'm gonna keep searching around and figuring this out, even though it's been

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multiple work days of my time at this point.

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And then I thought you know what I have hired assistants on Upwork why don't

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I just see if it's the same type of pricing on Upwork or not so I'm searching

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on Upwork I'm just typing speed optimization WordPress which is what I use and

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there I find a couple of people who have,

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hundreds of five-star ratings that do this exact work and one of them is this

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fellow from Ukraine I like supporting people from Ukraine.

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Seems like it was worth a try. It was $100 to have him do whatever the basic

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thing is. And I was like, why don't I just do this for $100?

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Seems reasonable. Well, let me tell y'all, this fella was able to get in there

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and fix whatever the problems were.

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It took him, I think, probably an hour, maybe an hour and a half to do that.

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And I was like, you know what?

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Why did I not just start here? Why did I decide that somehow I was going to

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be able to, like, do a basic.

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Search on DuckDuckGo and figure out how to optimize page speed when I've already

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crashed my website and had to contact support.

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And, you know, it's been tanking my search rankings and this, that and the other.

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I'm like, instead, what I've done is I found this guy who's really,

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really good at this. He knows exactly what he's doing.

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It takes him moments to my hours to fix this to the point where now,

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both on mobile and on desktop,

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the speeds are at least double, If not, most of them are in the green,

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like 100% out of 100, 100 out of 100.

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Mobile's a little bit slower, but that's to be expected. Anyway,

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I was like, wow, that is an extremely great $100.

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If you need his name, please contact me. He does WordPress stuff.

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But the point, the reason I'm telling you all this, in case you're not just

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totally riveted by my story, is that I am constantly relearning the lesson of

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when is it something that I can do by myself?

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And when is it something where it makes sense to pay somebody else who has expertise

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in this, likes doing it, and can do it in a small fraction of the time.

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And sometimes you start down the rabbit hole and it seems like it's going to be easy and it's not.

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So anyway, this is just a little prompt from me to you that if you do start

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doing something yourself and it's causing you strife, you're pulling your hair

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out, you're trying to figure out.

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What to do, you're possibly making things worse rather than better, that is a great sign.

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Why don't you ask around? Even if you don't feel comfortable just searching

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on Upwork like I did, ask around, ask your people, hey, have you ever hired

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somebody to help you with this problem?

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Who was it? Can you give me a referral?

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Does anybody have expertise in this that you think you could solve it pretty quickly?

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At the very least, find out if there is somebody available, how much time it

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would take and how much it would cost, because it may be that it's much more

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affordable than you think.

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All right, so just a little reminder, fine to try to do stuff by yourself,

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but at a certain point, you are going to be better off spending a small amount

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of money to have somebody who actually knows what they're doing fix the problem.

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Okay, so there you go. I hope you have an amazing day. I will be back soon.

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I think we're going to have a couple episodes coming up about AI policies,

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and I'm planning one on some of the functional labs and my opinions on those, which are strong ones.

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All right. If you are not already signed up for my Practitioner Notes newsletter

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that comes out every Thursday, I really encourage you to sign up.

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You can go to intheclinic.com or camillefreeman.com and sign up from every page

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on either of those websites.

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I would love to have you there. I send out little essays. I send out recommendations

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of services, products, recipes, poems, anything that has touched me or made

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my life better or easier in that week.

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I send out three every single week, and I would love to send those to you next

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Thursday. All right. Talk to you soon. Bye.